Brand Insights and Analytics Lead, US Oncology

About the role

The Brand Insights and Analytics Lead, US Oncology is an Associate Director-level role reporting to the Director, Brand Insights and Analytics and serves as a strategic insights and analytics partner to the US Oncology Business Unit, supporting the development and execution of brand strategies that drive brand awareness, market performance, and sales results.

Responsibilities

• Lead a proactive and systematic approach to capturing and understanding brand needs for standard and ad-hoc analytics, reporting and insights generation
• Develop and maintain brand key performance indicators (KPIs) and provide insights to brand teams
• Plan and execute core analytics workstreams including targeting, segmentation, promotional analytics, Brand performance analytics, seamlessly integrating insights across workstreams
• Partner with market research and CI team to identify customer needs, product awareness, positioning, messaging/effectiveness and competitive landscape
• Stay up-to-date with industry trends and best practices in brand insights and analytics, as well as field execution strategies
• Develop and manage expectations, highlighting and resolving issues and ensuring regular communication of process enhancements
• Deliver effective presentations of findings and recommendations to multiple levels of leadership, including the Head, US Insights & Analytics and US leadership team through various communication channels

Requirements

• Bachelor's degree in business, marketing, or related field; advanced degree preferred
• Minimum of 5 - 8 years of experience in brand insights and analytics, as well as field execution in the pharmaceutical industry
• Matrix stakeholder management experience is required.
• Experience in implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment.
• Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in specialty pharmaceuticals
• Expertise and industry leadership in market research of at least one external stakeholder (patient or medical community (healthcare professional, payer))
• Proven ability to communicate and collaborate effectively with senior management.
• Thorough knowledge of drug commercialization
• Strong analytical skills and experience with market research and data analysis tools
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Knowledge of regulatory requirements and compliance guidelines in the pharmaceutical industry

Qualifications

• Bachelor's degree in business, marketing, or related field; advanced degree preferred
• Minimum of 5 - 8 years of experience in brand insights and analytics, as well as field execution in the pharmaceutical industry
• Matrix stakeholder management experience is required.
• Experience in implementing processes, procedures, market research and competitive intelligence in specialty biologics healthcare environment.
• Demonstrated leadership skills managing matrix teams, influencing outcomes in strategic and tactical decisions, specific to marketing in specialty pharmaceuticals
• Expertise and industry leadership in market research of at least one external stakeholder (patient or medical community (healthcare professional, payer))
• Proven ability to communicate and collaborate effectively with senior management.
• Thorough knowledge of drug commercialization
• Strong analytical skills and experience with market research and data analysis tools
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Knowledge of regulatory requirements and compliance guidelines in the pharmaceutical industry

Skills

• Market research and data analysis tools
• Project management
• Communication and collaboration
• Leadership
• Regulatory requirements and compliance

Benefits

• U.S. based employees may be eligible for short-term and/ or long-term incentives.
• U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

Pay

$154,400.00 - $242,550.00

Schedule

Hybrid