Brand Engagement Specialist (New York, New Jersey)

Overview

The Brand Engagement Specialist is a dynamic, field-based role responsible for driving brand awareness, customer engagement, and sales growth for BELLA+CANVAS across local and regional markets within the assigned territory.

Responsibilities

• Develop and maintain strong relationships with local and regional customers to drive sales growth and increase brand loyalty for BELLA+CANVAS products.
• Partner closely with distributor sales representatives in the field to support account growth, customer engagement, and territory development.
• Serve as a brand ambassador by delivering compelling product education, brand storytelling, and customer presentations tailored to various audiences and business objectives.
• Develop a deep understanding of customer business models, programs, target demographics, and end-user markets to identify meaningful sales opportunities.
• Identify, target, and convert competitive business through strategic relationship building and solution-based selling.
• Recognize underpenetrated product categories and implement initiatives to increase product adoption and share of wallet.
• Execute engaging in-person and virtual trainings, sales meetings, customer events, and product presentations for both small and large groups.
• Maintain strong knowledge of the apparel industry, competitive landscape, market trends, and the full BELLA+CANVAS product assortment.
• Collaborate with marketing and sales leadership to develop effective sales tools, presentations, customer-facing materials, and training content.
• Provide ongoing market intelligence, customer feedback, competitive insights, and territory updates to internal leadership teams.
• Accurately track customer interactions, opportunities, and sales activities within CRM systems.
• Represent BELLA+CANVAS at industry trade shows, customer events, and regional sales meetings as needed.

Requirements

• 4-6 years of experience in sales, brand engagement, account management, or related customer-facing roles or equivalent education.
• Experience within apparel, print, promotional products, wholesale, or related industries is preferred.
• Strong presentation and communication skills with the ability to engage audiences at all levels.
• Highly relationship-oriented with strong interpersonal and networking abilities.
• Self-motivated, organized, and comfortable managing a field-based territory independently.
• Ability to analyze customer opportunities and execute growth strategies effectively.
• Strong collaboration skills with the ability to work cross-functionally across teams.
• Ability to thrive in a fast-paced, entrepreneurial environment while representing a premium brand professionally.

What's Our Offer?

• Salary Range: You'll earn between $67,725.00 - $90,000.00 annually, depending on experience.
• Bonus: You'll be eligible for an annual discretionary bonus up to 10% of base salary.
• Paid Time Off: You'll accrue paid time off on a bi-weekly basis based on hours worked up to 112 hours per year to start. Employees also receive 8 paid holidays and 1 paid family day off.
• Additional Benefits: Comprehensive medical, dental, and vision benefits, 401k plan and matches $1 for $1 up to 4% of earnings, matched & vested at every pay cycle, Life insurance, Short/long-term disability coverage, Paid maternity/paternity leave, Pet insurance.