Brand Designer, Video
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We must not repeat job title as heading. No Job ID etc. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions.
We must preserve all substantive info. Do not invent or summarize away detail. Include a section only when posting has real specific content for it. Avoid filler like "commensurate with experience". We have salary range, benefits description, work location, job type (full-time exempt). So we can have sections: About the role (maybe from Overview + Intro), Responsibilities, Qualifications (maybe combine Minimum and Preferred?), Skills (Required Skills/Competencies), Benefits, Pay, Schedule? Schedule not given; we have full-time but not schedule details. Should we create Schedule section? Only if posting actually states them. It says full-time, exempt position. No specific schedule like hours. Might not be enough to create Schedule section. Better omit Schedule.
We need to include Pay section with salary range. Benefits section with description.
We need to ensure we don't create empty sections.
We must output only HTML fragment, no /, no markdown.
Let's extract substantive content:
Overview: description of NPR mission, values, etc. Could be part of About the role.
Intro to Position: description of role: union-represented, Brand Designer (Video) creates visual stories, develops, produces, edits video assets, shoots original video content supporting various initiatives, works with creative/communications/marketing, ideal candidate experienced producer with strong creative instincts, technical skills, passion for authentic stories, comfortable developing concept, interviewing, directing shoot, editing final piece, collaborating.
Responsibilities: list bullet points (multiple). We'll convert to - .
Minimum Qualifications: list.
Preferred Qualifications: list.
Required Skills/Competencies: list.
Education Requirements: "Equivalent hands-on experience, in lieu of a bachelor’s degree."
Work Location & Requirements: description of remote-permitted, based out of Washington D.C., option remote, on-site, combination, travel.
Job Type: "This is a full-time, exempt position."
Compensation: Salary Range: $105,311.85 - $114,518.47 plus benefits. Also repeated line.
Benefits: description: NPR provides comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30+ hours per week eligible. Benefits include health and wellness, paid time off, financial well-being. Plan options include medical, dental, vision, life/AD&D, long-term disability, short-term disability, voluntary retirement savings.
We need to avoid duplication: there is repeated line about salary range displayed reflects min and max salaries NPR expects to provide for new hires across all US locations. We'll include once.
We need to remove EEO boilerplate etc.
Now structure:
About the role
Overview text + Intro to Position combined.
Responsibilities
- ...
Qualifications
maybe split into Minimum and Preferred? But we can have two subsections? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests we could have Qualifications and Skills separate. We could put Minimum Qualifications under Qualifications, Preferred Qualifications also under Qualifications? Or we could have Requirements (maybe Minimum) and Skills (Required Skills). But we have both Minimum and Preferred qualifications and Required Skills. To follow guidance, we could have:
Qualifications
containing Minimum and Preferred as lists.
Skills
containing Required Skills/Competencies.
Education Requirements could be part of Qualifications? Might be separate but we don't have a heading for Education. Could include under Qualifications as well.
Work Location & Requirements maybe under Requirements? There's a heading "Requirements" in the list. Could use that for Work Location & Requirements and Job Type? But we also have Job Type. Might be better to have a section "Work Location" but not in list. The instruction says use those headings as examples, not strict list; we can use other headings if needed? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings where appropriate. So we can use Requirements for work location and job type? But we also have Pay and Benefits.
Let's map:
- About the role: overview + intro.
- Responsibilities: responsibilities list.
- Qualifications: minimum + preferred qualifications + education requirements.
- Skills: required skills/competencies.
- Benefits: benefits description.
- Pay: salary range.
- (Optional) Schedule: not present, omit.
- Requirements: maybe work location & job type? Could combine.
But we already have Qualifications and Skills; we could put work location under Requirements.
Thus sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay, Requirements.
Check if any content duplicated: Ensure we include all substantive info.
Let's draft.
About the role paragraph: combine Overview and Intro to Position.
Overview: "A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR."
Intro to Position: "This is a union-represented role covered under the terms of a collective bargaining agreement with DMU. The Brand Designer (Video) creates compelling visual stories that bring the NPR brand to life. This role develops, produces, and edits existing video assets, as well as shooting original video content that supports NPR's communications, fundraising, executive communications, recruitment, employee engagement, events, and strategic initiatives. Working closely with creative, communications and marketing colleagues, the Brand Designer (Video) helps tell the story of NPR through thoughtful, audience-centered visual storytelling, and supports the objectives of marketing campaigns. The ideal candidate is an experienced producer with strong creative instincts, excellent technical skills, and a passion for telling authentic stories. They are equally comfortable developing a concept, interviewing subjects, directing a shoot, editing the final piece, and collaborating with colleagues across the organization to produce work that reflects the quality and integrity of the NPR brand."
Combine into one
maybe long but okay.
Responsibilities: list each bullet.
We need to capture all bullet points from Responsibilities section:
- Lead video storytelling
- Develop original video concepts that communicate NPR's mission, impact, and institutional priorities.
- Produce videos that support fundraising, executive communications, recruitment, internal communications, events, member station engagement, and other strategic initiatives.
- Identify stories that highlight the people, partnerships, and work behind NPR's public service mission.
- Collaborate with the creative team to translate organizational priorities into compelling visual stories.
- Recommend creative approaches that strengthen audience engagement and understanding.
- Manage productions from concept to completion
- Lead every stage of the production process.
- Develop concepts, scripts, interview approaches, production plans, and schedules.
- Produce and direct interviews and field productions.
- Capture high-quality video and audio in studio and on location.
- Edit, color correct, mix audio, and deliver finished content optimized for multiple platforms.
- Manage graphics, captions, music licensing, and other post-production elements.
- Elevate the NPR brand through visual storytelling
- Help establish a distinctive visual style for non-editorial video that reflects NPR's values and creative standards.
- Maintain consistency in visual quality, tone, pacing, and storytelling across projects.
- Experiment with new formats and production techniques while ensuring every piece serves a clear communications objective.
- Balance creativity with accessibility and audience needs.
- Manage production operations
- Plan and coordinate multiple productions simultaneously.
- Manage production schedules and logistics.
- Coordinate freelancers, vendors, talent, and production partners when needed.
- Maintain production equipment and recommend future investments.
- Organize footage and production assets to support efficient collaboration and reuse.
- Help improve production workflows and best practices across the creative team.
Also note "The above duties and responsibilities are not an exhaustive list..." we can ignore as boilerplate? It's not substantive? It's a disclaimer; maybe we can drop as it's not specific detail. It's generic. We'll omit.
Minimum Qualifications list:
- 3-5 years of professional video production experience.
- Demonstrated experience producing, directing, shooting, and editing high-quality video content.
- Strong portfolio showcasing documentary, institutional, branded, or mission-driven storytelling.
- Advanced proficiency with Adobe Premiere Pro and other professional editing software.
- Experience with lighting, audio recording, camera operation, and field production.
- Excellent storytelling, interviewing, and project management skills.
- Ability to manage multiple projects and deadlines in a collaborative environment.
Preferred Qualifications list:
- Experience producing executive communications, fundraising videos, or institutional storytelling.
- Familiarity with motion graphics, animation, photography, or drone production.
- Experience directing non-professional talent and conducting interviews.
Required Skills/Competencies list:
- Strong visual storytelling instincts.
- Excellent production planning and organizational skills.
- Curiosity and empathy when working with interview subjects.
- Creativity balanced with sound editorial judgment.
- Strong collaboration and relationship-building skills.
- Adaptability and comfort working in fast-moving environments.
- Attention to detail and commitment to quality.
- A willingness to learn new tools, techniques, and technologies.
- Sound judgment and professionalism in representing NPR.
Education Requirements: "Equivalent hands-on experience, in lieu of a bachelor’s degree."
Work Location & Requirements: paragraph.
Job Type: "This is a full-time, exempt position."
Compensation: Salary Range: $105,311.85 - $114,518.47 plus benefits. Also note "The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations." We'll include that sentence.
Benefits: description.
Now decide headings:
- About the role
- Responsibilities
- Qualifications (include Minimum Qualifications, Preferred Qualifications, Education Requirements)
- Skills (Required Skills/Competencies)
- Benefits
- Pay
- Requirements (maybe Work Location & Job Type)
But we already have Qualifications and Skills; we could put Work Location & Job Type under Requirements.
Let's do that.
Now ensure we don't include any boilerplate like EEO, application instructions, duplicated lines, cookie/navigation/legal.
We must not include the line "Does this sound like you? If so, we want to hear from you." That's application instruction; drop.
Also drop "Want more NPR? Explore the stories behind the stories on our NPR Extra blog. Get social with NPR Extra on Facebook and Instagram. Find more career opportunities at NPR.org/careers." That's boilerplate.
Also drop "NPR is an Equal Opportunity Employer..." etc.
Also drop "If you are a person with a disability needing assistance with the application process, please reach out to employeerelations@n
About the role
Overview text + Intro to Position combined.
Responsibilities
- ...
Qualifications
maybe split into Minimum and Preferred? But we can have two subsections? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It suggests we could have Qualifications and Skills separate. We could put Minimum Qualifications under Qualifications, Preferred Qualifications also under Qualifications? Or we could have Requirements (maybe Minimum) and Skills (Required Skills). But we have both Minimum and Preferred qualifications and Required Skills. To follow guidance, we could have:
Qualifications
containing Minimum and Preferred as lists.
Skills
containing Required Skills/Competencies.
Education Requirements could be part of Qualifications? Might be separate but we don't have a heading for Education. Could include under Qualifications as well.
Work Location & Requirements maybe under Requirements? There's a heading "Requirements" in the list. Could use that for Work Location & Requirements and Job Type? But we also have Job Type. Might be better to have a section "Work Location" but not in list. The instruction says use those headings as examples, not strict list; we can use other headings if needed? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings where appropriate. So we can use Requirements for work location and job type? But we also have Pay and Benefits.
Let's map:
- About the role: overview + intro.
- Responsibilities: responsibilities list.
- Qualifications: minimum + preferred qualifications + education requirements.
- Skills: required skills/competencies.
- Benefits: benefits description.
- Pay: salary range.
- (Optional) Schedule: not present, omit.
- Requirements: maybe work location & job type? Could combine.
But we already have Qualifications and Skills; we could put work location under Requirements.
Thus sections: About the role, Responsibilities, Qualifications, Skills, Benefits, Pay, Requirements.
Check if any content duplicated: Ensure we include all substantive info.
Let's draft.
About the role paragraph: combine Overview and Intro to Position.
Overview: "A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR."
Intro to Position: "This is a union-represented role covered under the terms of a collective bargaining agreement with DMU. The Brand Designer (Video) creates compelling visual stories that bring the NPR brand to life. This role develops, produces, and edits existing video assets, as well as shooting original video content that supports NPR's communications, fundraising, executive communications, recruitment, employee engagement, events, and strategic initiatives. Working closely with creative, communications and marketing colleagues, the Brand Designer (Video) helps tell the story of NPR through thoughtful, audience-centered visual storytelling, and supports the objectives of marketing campaigns. The ideal candidate is an experienced producer with strong creative instincts, excellent technical skills, and a passion for telling authentic stories. They are equally comfortable developing a concept, interviewing subjects, directing a shoot, editing the final piece, and collaborating with colleagues across the organization to produce work that reflects the quality and integrity of the NPR brand."
Combine into one
maybe long but okay. Responsibilities: list each bullet. We need to capture all bullet points from Responsibilities section: - Lead video storytelling - Develop original video concepts that communicate NPR's mission, impact, and institutional priorities. - Produce videos that support fundraising, executive communications, recruitment, internal communications, events, member station engagement, and other strategic initiatives. - Identify stories that highlight the people, partnerships, and work behind NPR's public service mission. - Collaborate with the creative team to translate organizational priorities into compelling visual stories. - Recommend creative approaches that strengthen audience engagement and understanding. - Manage productions from concept to completion - Lead every stage of the production process. - Develop concepts, scripts, interview approaches, production plans, and schedules. - Produce and direct interviews and field productions. - Capture high-quality video and audio in studio and on location. - Edit, color correct, mix audio, and deliver finished content optimized for multiple platforms. - Manage graphics, captions, music licensing, and other post-production elements. - Elevate the NPR brand through visual storytelling - Help establish a distinctive visual style for non-editorial video that reflects NPR's values and creative standards. - Maintain consistency in visual quality, tone, pacing, and storytelling across projects. - Experiment with new formats and production techniques while ensuring every piece serves a clear communications objective. - Balance creativity with accessibility and audience needs. - Manage production operations - Plan and coordinate multiple productions simultaneously. - Manage production schedules and logistics. - Coordinate freelancers, vendors, talent, and production partners when needed. - Maintain production equipment and recommend future investments. - Organize footage and production assets to support efficient collaboration and reuse. - Help improve production workflows and best practices across the creative team. Also note "The above duties and responsibilities are not an exhaustive list..." we can ignore as boilerplate? It's not substantive? It's a disclaimer; maybe we can drop as it's not specific detail. It's generic. We'll omit. Minimum Qualifications list: - 3-5 years of professional video production experience. - Demonstrated experience producing, directing, shooting, and editing high-quality video content. - Strong portfolio showcasing documentary, institutional, branded, or mission-driven storytelling. - Advanced proficiency with Adobe Premiere Pro and other professional editing software. - Experience with lighting, audio recording, camera operation, and field production. - Excellent storytelling, interviewing, and project management skills. - Ability to manage multiple projects and deadlines in a collaborative environment. Preferred Qualifications list: - Experience producing executive communications, fundraising videos, or institutional storytelling. - Familiarity with motion graphics, animation, photography, or drone production. - Experience directing non-professional talent and conducting interviews. Required Skills/Competencies list: - Strong visual storytelling instincts. - Excellent production planning and organizational skills. - Curiosity and empathy when working with interview subjects. - Creativity balanced with sound editorial judgment. - Strong collaboration and relationship-building skills. - Adaptability and comfort working in fast-moving environments. - Attention to detail and commitment to quality. - A willingness to learn new tools, techniques, and technologies. - Sound judgment and professionalism in representing NPR. Education Requirements: "Equivalent hands-on experience, in lieu of a bachelor’s degree." Work Location & Requirements: paragraph. Job Type: "This is a full-time, exempt position." Compensation: Salary Range: $105,311.85 - $114,518.47 plus benefits. Also note "The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations." We'll include that sentence. Benefits: description. Now decide headings: - About the role - Responsibilities - Qualifications (include Minimum Qualifications, Preferred Qualifications, Education Requirements) - Skills (Required Skills/Competencies) - Benefits - Pay - Requirements (maybe Work Location & Job Type) But we already have Qualifications and Skills; we could put Work Location & Job Type under Requirements. Let's do that. Now ensure we don't include any boilerplate like EEO, application instructions, duplicated lines, cookie/navigation/legal. We must not include the line "Does this sound like you? If so, we want to hear from you." That's application instruction; drop. Also drop "Want more NPR? Explore the stories behind the stories on our NPR Extra blog. Get social with NPR Extra on Facebook and Instagram. Find more career opportunities at NPR.org/careers." That's boilerplate. Also drop "NPR is an Equal Opportunity Employer..." etc. Also drop "If you are a person with a disability needing assistance with the application process, please reach out to employeerelations@n