Brand Designer, Sr.

About The Company Huckleberry is dedicated to building innovative products and experiences that significantly impact families' lives by unlocking everyday magic. With a mission to support families throughout their parenting journey, Huckleberry has earned the trust of over 6.5 million families who rely on its app for expert guidance. Combining pediatric expertise with advanced data science, artificial intelligence, and behavioral science, Huckleberry offers behind-the-scenes support tailored to each family's unique needs. The company's core belief is that every family should feel cared for and supported, which drives its rapid growth and expansion of product offerings aimed at helping families thrive. About The Role The Senior Brand Designer at Huckleberry plays a pivotal role in defining and evolving the company's visual identity. This position involves shaping the brand's visual language and ensuring consistency across all touchpoints. The Senior Brand Designer will collaborate closely with the Creative Director and cross-functional teams including Marketing, Product, and Engineering to develop a cohesive and flexible brand system. The role encompasses hands-on design work, from creating comprehensive brand guidelines in Figma to designing campaigns, digital experiences, and product interfaces. The ideal candidate will have a strategic mindset, a strong aesthetic sense, and the ability to translate brand vision into compelling visual assets that resonate with families. This role offers significant ownership and influence over the visual direction of Huckleberry as it continues to grow and redefine its brand presence. Qualifications Minimum of 8 years of experience in visual design within in-house teams or agency settingsStrong understanding of graphic design fundamentals, including typography, color theory, layout, composition, and visual hierarchyProven experience in visual design across various surfaces such as web, mobile applications, digital campaigns, video, and printDemonstrated passion for branding with a portfolio showcasing work on brand systems and visual identityExperience working with motion designers to incorporate motion into brand systems; individual motion experience is a plusExcellent communication skills with the ability to collaborate effectively with both design and non-design stakeholdersCuriosity about evolving design tools and techniques, coupled with a desire to develop an original visual styleTrack record of translating project needs, audience insights, and constraints into thoughtful design solutionsAbility to manage multiple projects, prioritize tasks independently, and thrive in a fast-paced environmentProactive, self-directed work ethic with a collaborative and high-quality approach to design Responsibilities Collaborate with Product, Marketing, and Engineering teams to create a unified brand experience across the app, website, campaigns, paid media, and other touchpointsMaintain and expand a flexible, scalable brand system that adapts to the evolving needs of the businessWork closely with the Creative Director to define how Huckleberry’s visual identity is expressed across various channels and experiencesChampion the brand internally, ensuring a consistent and distinctive visual point of view organization-widePartner with Product Design to integrate the brand into the product experience, enhancing user engagement and trustBrief and collaborate with external agencies and freelance partners on illustration, motion, video, and other creative assetsDesign through iteration, leveraging audience insights and performance data to create resonant visual solutionsEnsure visual consistency across marketing channels while identifying opportunities for visual system growth and refinementProvide constructive feedback and contribute to the overall design culture within Huckleberry Benefits Competitive salary and benefits packageHealth, dental, and vision insurance plansFlexible work hours and remote work options where applicableProfessional development opportunities and support for continuous learningCollaborative and inclusive work environmentOpportunity to influence brand identity and contribute to a mission-driven company Equal Opportunity Huckleberry Labs is an equal-opportunity employer committed to fostering a diverse and inclusive workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy, or any other protected characteristic under applicable federal, state, or local laws. Hiring decisions are made solely based on qualifications, merit, and business needs. We welcome applicants from all backgrounds and encourage diversity in our team.