Brand Designer – B2B AI Startup

This role focuses on elevating the visual identity and website for an early-stage B2B AI platform serving industrial clients. The product streamlines operational workflows by integrating company data from various sources, supporting teams in preparing RFQs, quotations, and supplier communications. The designer will refine the brand’s visual direction, ensuring a polished, cohesive, and distinctive presence that resonates with industrial technology audiences. The project involves reviewing an existing draft website and delivering expert design solutions to enhance user experience and brand perception. Deliverables Audit and review of the current website’s visual identity and user interface Recommendations and implementation of improvements to typography, color palette, spacing, hierarchy, and layout Redesign of key pages, including homepage, product presentation, and calls to action Creation of product visuals and updated sections or screens in Figma Development of a reusable visual system for future marketing and product materials Requirements Proven experience in brand and web design, ideally for B2B SaaS, AI, or industrial technology products Strong portfolio demonstrating expertise in visual identity, UI/UX, and digital branding Proficiency with Figma and modern design tools Ability to create cohesive, scalable design systems Excellent attention to detail and understanding of visual hierarchy Strong communication skills and ability to collaborate with technical stakeholders Availability for a one-off project with potential for future engagements Experience working with early-stage startups or complex product offerings is a plus About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally. Our Mission Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.