Brand Designer

About the role

The ideal candidate will bring expert knowledge of current design software, skill across every step of the design process from concept to completion, and a strong understanding of branding and marketing.

Key Responsibilities

• Develop logos, sub-brands, visual identities, and campaign systems for WQED programs, services, events, fundraising, education, and community initiatives.
• Create core campaign materials and design applications for direct mail, print collateral, advertising, email, web, social media, presentations, signage, merchandise, and other audience touchpoints.
• Led the design process from initial concept through review, refinement, production, and final delivery.
• Translate marketing objectives and audience needs into clear visual concepts, not simply execute predetermined ideas.
• Build coherent visual systems that are distinctive, scalable, and practical for others to use.
• Collaborate with the Broadcast Promotion Manager and Motion Graphic Designer to ensure brand identities translate effectively and consistently to video, animation, broadcast, and streaming content.
• Partner with cross-functional teams to support cohesive audience experiences.
• Protect and strengthen WQED’s overall brand, while allowing individual programs and initiatives to have appropriately distinct identities.
• Prepare accurate, production-ready files and coordinate with printers, fabricators, or other vendors as needed.
• Maintain organized source files, templates, brand assets, and documentation.

Qualifications

• Three or more years of professional graphic-design experience, including demonstrated work in brand identity and campaign development.
• Advanced proficiency in Adobe Creative Cloud, particularly Illustrator, InDesign, and Photoshop.
• Experience preparing production-ready files for print, direct mail, digital, and large-format or environmental applications.
• Strong creative judgment, initiative, and problem-solving skills.
• Clear communication and presentation skills, including the ability to explain design decisions and incorporate constructive feedback.
• Strong organization, attention to detail, and ability to manage multiple projects and deadlines.
• Ability to work independently and collaboratively across marketing, content, production, fundraising, education, and digital teams.

Preferred Experience

• With motion graphics, 3D design, or designing identities intended for animation.
• Experience managing print production or working with outside creative and production vendors.