Brand Design Lead

About the role

We're looking for a Brand Design Lead to elevate the creative quality of everything we put into the world. You'll own the visual expression of the Nooks brand across every marketing touchpoint, partnering closely with Product Marketing, Growth Marketing, Communications & Content, and Field & Executive Marketing to bring ideas to life through thoughtful, beautifully crafted design.

This is a hands-on senior individual contributor role. You'll design many of our highest-impact creative assets yourself while building a scalable creative studio through agencies, freelancers, AI, and trusted creative partners. You'll establish the creative systems, standards, and operating model that enable a small team to deliver work that feels world-class.

What You'll Do

• Shape the visual expression of the Nooks brand
• Evolve and strengthen the Nooks visual identity across every customer touchpoint
• Establish creative standards, design systems, and templates that create consistency while allowing the brand to evolve
• Ensure every piece of creative reinforces the quality, personality, and ambition of the Nooks brand
• Bring our biggest ideas to life
• Design creative for our most important launches, campaigns, original research, executive thought leadership, customer stories, and marketing initiatives
• Partner with Growth Marketing to develop compelling, high-performing creative for paid campaigns, social advertising, and demand generation programs that capture attention and drive action
• Translate marketing strategy into visually compelling stories that resonate across every channel and stage of the buyer journey
• Help raise the creative bar across every marketing function
• Design exceptional digital experiences
• Lead visual design for the Nooks website and major digital experiences
• Create digital experiences that are both beautiful and effective
• Create unforgettable in-person experiences
• Design the creative identity for executive programs, customer experiences, conferences, field marketing programs, and experiential activations
• Build a scalable creative studio
• Build a trusted network of agencies, freelancers, illustrators, motion designers, photographers, and other creative partners
• Art direct external partners to ensure consistently exceptional work
• Leverage AI to accelerate creative workflows while maintaining a high standard of craft
• Develop creative processes that help the marketing organization move quickly without sacrificing quality

What You Bring

• 7+ years of experience in Brand Design, Creative, or Visual Design at a high-growth B2B SaaS company or creative agency
• Exceptional taste and creative judgment: you know the difference between work that simply looks good and work that creates lasting brand impact
• Outstanding portfolio demonstrating exceptional craft across campaigns, advertising, brand systems, web, editorial, presentations, and experiential marketing
• Strong understanding of typography, layout, visual systems, storytelling, and brand identity
• Experience designing across both digital and physical environments
• Strong collaboration skills with the ability to work across every function within Marketing
• Curiosity about AI and excitement for using it to improve creative workflows without compromising quality

Equal Employment Opportunity Statement

Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.