Brand Design Lead

About the role

The Brand Design Lead at City Cast is responsible for leading the visual expression of City Cast across its growing network of local media outlets. This role focuses on brand consistency, revenue storytelling, campaign marketing, and sales enablement.

Responsibilities

• Own and uphold City Cast’s visual brand standards across national, local, editorial, marketing, membership, revenue, event, and digital channels.
• Serve as the final design approver for materials that represent City Cast externally or across multiple markets, in line with leadership-set brand guidelines.
• Ensure City Cast shows up consistently across all audience and partner touchpoints while still allowing for local personality and flexibility.
• Translate City Cast’s brand strategy into clear, usable design systems, templates, and creative guidance.
• Partner with leadership and City Cast contractors to evolve visual identity as the company grows.
• Own the design and ongoing maintenance of City Cast’s sales materials, including media kits, pitch decks, one-pagers, sponsorship materials, GTM collateral, case studies, and partner-facing presentations.
• Create scalable sales enablement materials that make it easier for the Revenue team to package, pitch, and sell City Cast’s products.
• Collaborate with Revenue, Marketing, and leadership to turn audience insights, campaign concepts, and sponsorship opportunities into polished, externally facing materials.
• Create campaign toolkits that can be adapted across multiple cities while maintaining brand consistency.
• Move quickly from concept to execution while maintaining strong design judgment and quality control.
• Partner with Marketing and Editorial teams to ensure campaigns feel cohesive across channels.
• Guide and set the vision of marketing campaigns across email, social, web, events, membership, paid media, video, swag, and partner channels.
• Manage the design request process, serve as the final approver for branded materials, and oversee a Production Designer and a small bench of freelance or contract designers when additional executional support is needed.
• Work to evolve the brand, connect to messaging, and help us stay on top of emerging trends.

Requirements

• 6+ years of professional design experience, ideally with experience in brand systems, marketing design, sales collateral, media, publishing, or mission-driven consumer brands.
• A strong portfolio showing excellent taste, visual storytelling, typography, layout, brand consistency, and multi-channel design execution.
• Experience creating sales enablement, pitch decks, GTM, media kits, or partner-facing materials.
• A strong understanding of how design supports business goals, including audience growth, revenue, brand trust, and partner storytelling.
• Excellent communication skills, with the ability to articulate design and brand goals to non-design stakeholders, and give clear feedback to contractors and collaborators.
• Ability to move quickly without sacrificing clarity, quality, or consistency.
• Confidence serving as a brand gatekeeper while remaining collaborative, flexible, and solutions-oriented.
• Experience managing design workflows, request systems, templates, and asset libraries.
• Comfort working across tools such as Figma, Adobe Creative Suite, Canva, Google Slides, and template-based workflows.
• Good judgment, diplomacy, and the ability to push back thoughtfully when priorities, scope, or timelines need clarification.
• Experience working in media, publishing, audio, local journalism, entertainment, or a multi-market brand.
• Experience designing for revenue teams, sponsorship teams, advertisers, or B2B partnerships.
• Experience creating high-quality Google Slides or pitch decks for executives, sellers, or external partners.
• Experience managing freelancers, contractors, or outside creative partners.
• Experience building templates or self-serve design systems for non-design teams.

Benefits

This position is full-time and remote, with excellent benefits. The salary range is $95,000-$110,000 depending on experience. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions. Read about our mission and core values here. We encourage everyone to apply.