Brand Design Lead

What You'll Do

• Brand Leadership & Creative Stewardship
• Serve as the final design approver for materials that represent City Cast externally or across multiple markets, in line with leadership-set brand guidelines
• Own and uphold City Cast's visual brand standards across national, local, editorial, marketing, membership, revenue, event, and digital channels
• Translate City Cast's brand strategy into clear, usable design systems, templates, and creative guidance
• Partner with leadership and City Cast contractors to evolve visual identity as the company grows
• Revenue, Sales & GTM Design
• Own the design and ongoing maintenance of City Cast's sales materials, including media kits, pitch decks, one-pagers, sponsorship materials, GTM collateral, case studies, and partner-facing presentations
• Create scalable sales enablement materials that make it easier for the Revenue team to package, pitch, and sell City Cast's products
• Campaign & Marketing Design
• Guide and set the vision of marketing campaigns across email, social, web, events, membership, paid media, video, swag, and partner channels
• Create campaign toolkits that can be adapted across multiple cities while maintaining brand consistency
• Templates, Systems & Workflow
• Guide the production of reusable templates, toolkits, and design systems for internal teams
• Own the intake, prioritization, and workflow for design requests across departments

Requirements

• 6+ years of professional design experience, ideally with experience in brand systems, marketing design, sales collateral, media, publishing, or mission-driven consumer brands
• Strong portfolio showing excellent taste, visual storytelling, typography, layout, brand consistency, and multi-channel design execution
• Strong understanding of how design supports business goals, including audience growth, revenue, brand trust, and partner storytelling
• Excellent communication skills, with the ability to articulate design and brand goals to non-design stakeholders, and give clear feedback to contractors and collaborators
• Experience working with brand systems and adapting creative across multiple formats, markets, or sub-brands
• Ability to move quickly without sacrificing clarity, quality, or consistency
• Confidence serving as a brand gatekeeper while remaining collaborative, flexible, and solutions-oriented
• Experience managing design workflows, request systems, templates, and asset libraries
• Comfort working across tools such as Figma, Adobe Creative Suite, Canva, Google Slides, and template-based workflows
• Good judgment, diplomacy, and the ability to push back thoughtfully when priorities, scope, or timelines need clarification

Portfolio Requirements

• Please include a portfolio link with examples that demonstrate:
• Brand system work or examples of how to adapt a brand across multiple channels
• Sales, pitch, GTM, media kit, campaign, or partner-facing materials
• Multi-format design execution across digital, social, email, web, presentation, or event materials
• At least one example that shows how you translated a business or marketing goal into a clear visual system or campaign

Benefits

• This position is full-time and remote, with excellent benefits.
• The salary range is $95,000-$110,000 depending on experience.
• City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions.