Brand Design Director

Core Responsibilities

• Lead the strategy, development, and execution of brand assets, identity systems, and digital experiences that advance the global brand.
• Help shape and activate the broader brand design vision through world-class creative work that strengthens and evolves the brand.
• Translate business objectives, customer needs, and market insights into distinctive, high-impact creative solutions.
• Drive the optimization and stewardship of the brand identity system across channels, platforms, and touchpoints to ensure consistency, quality, and scalability.
• Set and uphold a high standard for design excellence through strong concepts, clear creative direction, and exceptional execution.
• Lead projects from brief through delivery, managing scope, timelines, budgets, production, and business outcomes with a high degree of independence.
• Develop creative briefs and brand guidelines that provide clarity, inspire adoption, and enable consistent execution.
• Build trusted relationships across cross-functional teams and serve as a strategic creative partner to stakeholders at all levels, including senior executives.
• Present ideas and design solutions with clarity and confidence, while contributing meaningfully to critiques, workshops, and team development through active mentorship.
• Leverage emerging tools and technologies, including AI-enabled workflows, to improve speed, scale, and efficiency while maintaining creative integrity and design quality.

Qualifications

• Portfolio required (link or attachment accepted).
• The portfolio should demonstrate a high caliber of brand identity and design work, ideally for large-scale, consumer-facing brands.
• 12+ years of experience in brand design, identity systems, and creative leadership, either in-house, at an agency, or both.
• Experience within a Fortune 500 environment is a plus.
• Deep expertise in building large consumer brands, including brand development, systems and guidelines, and tools that drive adoption and consistency.
• Technical mastery of industry-standard design tools, including Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Familiarity with Figma, After Effects, and Adobe XD is a plus.
• Candidate must have experience with advanced AI tools and platforms.
• Proven ability to lead through influence and communicate the value of design to non-design stakeholders.

Education/Experience: Bachelor’s degree (BS/BA) or advanced degree desired. 12+ years of related experience.

Our Brand Design Director earns between $158,200 - $237,400 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers.

Individual starting salary within this range may depend on geography, experience, expertise, and education/training.