Brand Creative Copy Manager

Second Harvest Heartland is the second-largest food bank in the United States, sourcing and delivering food to nearly 1,000 food shelves and food distribution partners throughout 59 counties across central and southern Minnesota and western Wisconsin. Our work begins with a bold vision: a community where no one goes hungry. We help fill plates, shelves, and fridges while shining a light on food insecurity and its root causes, inspiring action at home and across the country.

About the role

Join Second Harvest Heartland as a Brand Creative Marketing Copy Manager. This position leads high-impact copywriting to advance the organization’s strategic priorities and marketing objectives across audiences and channels. As part of the Creative team within the External Relations department, you will work closely alongside the Marketing and Communications teams to drive strategic creative ideation, own compelling brand-aligned campaigns, and provide writing and editing support for ads, supporter marketing, special projects, and program work.

The ideal candidate demonstrates excellent writing and persuasion skills, big-picture thinking, and strong interpersonal communication. You must be able to simplify complex topics with clarity and brevity while tailoring messaging for donor, volunteer, advocate, and food-insecure audiences. A passion for mission-driven work and a desire to educate and shift opinions around hunger are essential.

Responsibilities

• Serve as a creator and monitor of the organization’s voice, sharing ownership of the Editorial & Storytelling Style Guide and ensuring adherence.
• Write copy for ad campaigns in partnership with the SHH marketing team to support program work.
• Translate broad strategic goals, campaign-level objectives, and messaging priorities into strong, brand-aligned writing tailored to purpose.
• Support senior leaders and their teams (Development, Volunteer Engagement, Public Affairs, Neighbor Services, Food Bank Operations, etc.) in crafting program and campaign message strategy and executional elements.
• Write, produce, and edit marketing and communications materials for digital and print, used both internally and externally.
• Lead content strategy ideation for complex, cross-channel initiatives, partnering with Creative, Marketing, Communications, Development, Public Affairs, and program teams.
• Adapt messages to a variety of channels and tactics, including social media, email, OOH campaigns, PowerPoint, and video script development.
• Prepare and present content strategy recommendations, creative rationale, and messaging options to stakeholders and senior leaders.
• Advise the organization on content best practices and serve as a strategic subject matter expert to internal teams.

Qualifications

• 6–10 years of progressive experience, with experience leading strategic creative work or integrated campaign messaging preferred.
• Demonstrated exceptional writing skills, editorial judgment, and ability to synthesize information from multiple sources and stakeholders.
• Ability to work across team boundaries to gather information, influence direction, resolve ambiguity, and keep projects moving.
• Self-directed with sound judgment in balancing timelines, stakeholder needs, brand standards, and organizational priorities.
• Comfortable with ambiguous situations or goals, with the ability to define problems, organize plans, align stakeholders, and implement solutions.
• Experience writing and editing for web and social media, with familiarity in building community support and raising funds for a non-profit.
• Skills in developing, executing, and evaluating successful integrated and multichannel content strategies.
• Experience working within the creative process and managing content development from idea to result.
• Alignment with our values and a deep interest in mission-driven work.
• Proficiency in Microsoft Office, Office 365, and the ability to learn other software programs.
• Ability to work with flexibility, efficiency, and enthusiasm, both individually and as part of a team in a fast-paced, high-demand environment.
• Strong editing skills and familiarity with AP stylebook.
• Experience in plain-language and accessible writing a plus.
• Fluency in English and another language(s) commonly spoken in Minnesota a plus.

Values

• We Deliver: We use our head and heart to make decisions, maximize donor dollars, and achieve results safely and reliably.
• We Lead with Our Hearts: We keep our neighbors, partners, and teams at the center of our work, seeking to understand and anticipate their needs.
• We Are All in This Together: We collaborate internally and externally, communicate openly, seek feedback, and share knowledge.
• We Innovate: We seek bold new ideas, embrace change, and commit to continuous improvement for ourselves and our work.
• We Believe Our Differences Make Us Stronger: We value inclusion and embrace the variety of backgrounds that make up our team and community.

Status: Full-time, salary/exempt. Location: Brooklyn Park, MN / Hybrid.