Brand & Communications Specialist

Primary Duties

• Support the execution of internal communication initiatives across channels such as newsletters, SharePoint updates, and town hall materials.
• Partner with leadership to support the development and delivery of key messages aligned to business priorities and initiatives.
• Ensure messaging is clearly cascaded across teams and functions to drive alignment and understanding.
• Develop high-impact external content, including executive thought leadership pieces, SEO/AEO-driven blogs, social media campaigns, compelling case studies, email communications, and demand-generating web content.
• Collaborate with marketing, subject matter experts, and sales teams to fuel multi-channel brand campaigns with high-performing creative assets.
• Own the organic social media strategy, building an authentic, highly engaged community across key professional networks (e.g., LinkedIn) and translating technical concepts into human, shareable stories.
• Drive external media strategy, coordinating proactive PR initiatives, drafting compelling press releases, and managing ongoing media and journalist relationships.
• Assist in managing timelines, reviews, and approvals for external communication deliverables.
• Maintain and manage a centralized communication calendar to ensure visibility and alignment across internal and external initiatives.
• Cook up with cross-functional subject matter experts (SMEs) to gather inputs, interview clients, and seamlessly execute brand-building projects on time.
• Track, analyze, and report on brand performance metrics, focusing heavily on leading indicators such as Share of Search (SoS), organic impressions, website traffic trends, and social audience growth.
• Gather feedback from stakeholders and identify opportunities to improve communication approaches, formats, and channels.
• Support ongoing optimization of communication processes and execution.

Competency

• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Highly organized with strong attention to detail.
• Collaborative mindset with the ability to work across teams and influence stakeholders.
• Ability to translate business priorities into clear, actionable communications.
• Adaptable in a fast-paced, evolving environment.

Required Experience / Education

• Bachelor’s degree in Communications, Marketing, English, or a related field, or equivalent experience.
• 3–5 years of experience in B2B marketing, growth marketing, public relations, or external brand communications.
• Proven experience writing and editing content across multiple platforms, including email, web, internal communications, and presentations.
• PREFERRED: Experience with SharePoint, HubSpot, or similar content management and marketing automation platforms.