brand communications manager (public relations)

About the role

As a brand communications manager (public relations), you'll develop and execute public relations and earned media strategies for Starbucks seasonal campaigns, from the iconic holiday season to summer product launches, driving excitement, awareness and cultural conversation.

Responsibilities

• Develop and lead integrated public relations and external communications plans that elevate Starbucks customer experience through compelling storytelling, earned media engagement, executive visibility opportunities, and proactive reputation management.
• Develop narratives, press materials, media briefings, and messaging that drives earned media coverage and audience engagement.
• Partner across marketing, product, social, and internal communications teams to deliver coordinated go-to-market public relations campaigns that maximize earned media impact.
• Proactively identify, pitch, and secure meaningful earned media opportunities, building relationships with key journalists, influencers, and industry stakeholders while operating in accordance with Starbucks guiding principles.

Qualifications

• A well-rounded background in external communications and public relations, equal parts storyteller, strategist, and media relations expert.
• Experience in consumer or brand public relations, preferably at a global consumer brand and/or at a PR agency (at least 7 years).
• Proven success developing and executing national consumer public relations campaigns that generate meaningful earned media results (at least 7 years).
• Proven ability to build and maintain strong relationships with consumer, lifestyle, business, and trade journalists while securing impactful media coverage and storytelling opportunities.
• Thrive in a highly collaborative, fast-paced environment, partnering across functions to bring great ideas to life while navigating competing priorities, evolving business needs, and complex communications challenges.

Benefits

• Medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
• Short-term and long-term disability, paid parental leave, family expansion reimbursement
• Paid vacation from date of hire (accrual rates vary by state and role level)
• Sick time (accrued at 1 hour for every 25 hours worked)
• Eight paid holidays and two personal days per year
• 401(k) retirement plan with employer match
• Discounted company stock program (S.I.P.)
• Starbucks equity program (Bean Stock)
• Incentivized emergency savings and financial well-being tools
• 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program (Starbucks College Achievement Plan)
• Student loan management resources and other educational opportunities
• Backup care and DACA reimbursement

Schedule

Onsite four days per week.