Brand Campaigns Director

About the role

At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You'll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that's both meaningful and fun.

Responsibilities

• Formulate Campaign Brand Strategy: Translate macro brand positioning and long-term company goals into actionable, strategically sound creative briefs and overarching thematic campaign platforms.
• Uncover Consumer & Market Insights: Partner with research and strategic insights teams to deep-dive into consumer behaviors, audience segmentation, competitive landscapes, and cultural shifts, converting data into inspiring briefs that spark viral creative concepts.
• Own end-to-end strategy and execution for Tier 0–2 brand campaigns and partnerships, from business case and brief through creative development, production, launch, reporting, and retro.
• Lead cross-functional alignment across Brand Marketing, Brand Studio/Creative, Growth, Product, PR/Comms, Channel Owners, Regional/Country Marketing, and agencies to deliver cohesive, on-time launches.
• Drive culture-first ideas and tentpole moments that earn attention and support growth, partnering with internal creative and external production/media partners as needed.
• Champion Global Brand Governance: Ensure all campaign assets, messaging architectures, and localized iterations align strictly with Duolingo’s global identity, tone of voice, and brand guidelines, adapting global ideas to maintain regional relevance without diluting core brand values.
• Establish and uphold ways of working for complex campaigns, including rituals, documentation, RACI, and decision logs that help teams move fast with clarity.
• Manage external partners (agencies, production, media) and integrate them seamlessly with internal teams; negotiate scope, timelines, and deliverables.
• Partner with Marketing Analytics and channel owners to define KPIs, measurement plans, and post-campaign learnings that scale to future work. Establish holistic, dual-funnel measurement frameworks that track both immediate tactical goals (clicks, acquisition) and long-term strategic brand health (brand lift, sentiment shifts, and consideration).
• Contribute to an annual campaign calendar and pipeline across markets, ensuring resourcing and sequencing support our biggest bets.

Requirements

• 10+ years leading integrated brand campaigns for world-class consumer brands or consumer tech, with measurable impact and examples across multiple channels.
• Hybrid Strategic & Creative Mastery: A proven track record of acting as a strategic planner or brand strategist, demonstrated by an ability to evaluate creative ideas through the lens of broader business objectives and long-term brand positioning.
• Proven success running multi-workstream, cross-functional programs end-to-end, aligning senior stakeholders, and delivering on time and on budget in fast-moving environments.
• Deep experience partnering with in-house creative studios and external agencies on concepting, production, and asset delivery across social, video, OOH, experiential, and partnerships.
• Analytical Proficiency: Deep fluency in qualitative and quantitative research methodologies, brand health tracking platforms (e.g., YouGov, Kantar), attribution modeling, and digital marketing performance data.
• Strong strategic and creative judgement grounded in clear objectives, with the ability to translate big ideas into plans, milestones, owners, and KPIs.
• Excellence in communication and facilitation; you run crisp kickoffs, reviews, and status, and you make decisions and tradeoffs visible.
• Synthesize insights and drive continuous improvement across campaigns.
• Comfort working with regional teams to adapt global ideas for local relevance and scale.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Psychology, or a related field.
• Experience in a similar role or equivalent experience in a related field.
• Fluency in campaign measurement and reporting frameworks.
• Experience leading tentpole, culture-driving brand moments and partnerships that earned significant organic attention and supported growth goals.
• Depth building or improving campaign operating systems, templates, and tooling that uplevel team execution at scale.
• Experience managing a blended ecosystem of agencies, production partners, and regional vendors across concurrent launches.
• Familiarity with Duolingo’s brand world and creative standards, and enthusiasm for language, education, and internet culture.

Skills

• Strategic Planning
• Brand Management
• Market Research
• Collaboration
• Project Management
• Measurement and Reporting
• Cultural Strategy
• Global Brand Governance

Benefits

Take a peek at how we care for our employees' holistic well-being with our benefits here.

Pay

The offered salary is dependent upon several factors, including work experience, skills, and internal peer comparisons. The posted range is subject to change in the future. For this role, base salary is supplemented by equity compensation.

Schedule

Based in New York or Pittsburgh.