Brand Associate, ARIUM

Responsibilities

• Develop and execute annual brand plans and campaigns that grow ARIUM’s visibility in key markets
• Own customer experience initiatives that strengthen trust and loyalty
• Oversee creative development, production timelines, and cross-team coordination
• Ensure all internal and external touchpoints consistently reflect ARIUM’s brand positioning and voice
• Translate resident insights into programs that elevate the ARIUM living experience
• Agregate content relevant to customer experience (in-person and digital)
• Partner with Content and Social to translate brand strategy into campaigns and storytelling
• Plan and manage ARIUM events, community activations, and partnership initiatives
• Support regional teams with event toolkits, creative assets, and best practices
• Work with Operations on on-site brand standards, signage, and resident engagement activities
• Work with PR on earned storytelling, awards, and reputation-building opportunities
• Report on the performance of campaigns, initiatives, and brand health by tracking performance for awareness, sentiment, and reach
• Bring recommendations based on performance, industry trends, and research to marketing leadership

Qualifications

• Minimum 3 years of experience in brand management or integrated marketing
• Experience managing a consumer-facing brand, ideally in real estate, lifestyle, or hospitality
• Strong organizational skills and project leadership across creative, digital, and experiential touchpoints
• Ability to translate customer insights into meaningful brand programs
• Comfort managing multiple complex projects with cross-functional teams and external vendors
• A creative and strategic mindset paired with strong executional discipline
• Strategic thinker who also rolls up sleeves to get work done

Total Rewards

The RMR Group offers an extensive total rewards package to ensure that your benefits align with your needs. Employees who work at least 21 hours per week are eligible to participate in The RMR Group’s benefits plans, including:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Life & Disability Insurance
• Health Savings Account (HSA) & Flexible Spending Plans (FSA)
• 401(k) Plan with Employer Match
• Holidays, Vacation & Sick Time
• Parental Leave
• Tuition Assistance
• Matching Gift Program
• Wide Array of Voluntary, Employee-Paid Benefits to choose from including Critical Illness & Accident Insurance, Identity Theft Protection & Pet Insurance