Brand and Content Manager - Pet Identification

About the role

Help Pet Owners Bring Their Pets Home At Datamars, we're passionate about helping pets find their way back to the people who love them. Through our Pet Identification Division, PetLink, we provide innovative pet recovery and identification solutions that give pet owners peace of mind and help reunite lost pets with their families. We're looking for a creative, strategic, and results-driven Brand & Marketing Manager to lead marketing initiatives across all PID channels.

Responsibilities

• Develop and execute integrated marketing strategies that support brand growth, customer acquisition, retention, and revenue objectives.
• Lead content creation and campaign execution across email, social media, websites, SEO, digital advertising, webinars, video, and marketing materials.
• Manage the PID brand and ensure consistency across all customer touchpoints.
• Own marketing calendars, promotional campaigns, and content plans.
• Manage CRM marketing programs, customer segmentation, automation workflows, and campaign reporting.
• Monitor and optimize digital marketing performance to maximize engagement and ROI.
• Collaborate with Sales, Customer Support, Ecommerce, Operations, and external partners to execute marketing initiatives.
• Support trade shows, industry events, sponsorships, partnerships, and brand-building opportunities.
• Analyze campaign results and provide recommendations for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 5+ years of experience in brand management, content marketing, or integrated marketing.
• Strong writing, communication, and project management skills.
• Experience with digital marketing, email marketing, SEO, social media, CRM platforms, and analytics tools.
• Ability to think strategically while also executing day-to-day marketing activities.
• Strong analytical skills with a data-driven approach to decision-making.
• A passion for creating engaging customer experiences and building meaningful brands.

Qualifications

• Proven track record of successful marketing campaigns and initiatives.
• Experience in managing cross-functional teams and collaborating with various departments.
• Excellent understanding of pet care and pet identification trends.
• Ability to develop and maintain strong relationships with key stakeholders and partners.

Skills

• Strategic thinking and problem-solving skills.
• Strong organizational and time management skills.
• Proficiency in marketing automation tools and CRM software.
• Experience with Google Analytics and other digital analytics tools.
• Knowledge of SEO best practices and keyword research.
• Experience with social media management platforms like Facebook, Instagram, and Twitter.
• Ability to create compelling content for various channels including blogs, videos, and infographics.

Benefits

Join a collaborative, innovative, and growing organization. Influence the future of one of the leading brands in pet identification and recovery. Work with talented colleagues who are passionate about animal welfare and customer success.

Pay

Competitive salary commensurate with experience.

Schedule

Hybrid/Remote (as applicable)