Brand Ambassador (Herradura) - Atlanta, GA

About the role

Green House Agency is seeking an enthusiastic, highly connected, and agave-loving Brand Ambassador to help grow the presence, visibility, and loyalty of the Herradura brand within the assigned market.

Responsibilities

• Serve as the face, in-market expert, and primary trade liaison for the brand, representing its story, values, portfolio, and position within the agave spirits category.
• Build, cultivate, and maintain strong, long-term relationships with bartenders, bar and restaurant operators, distributor representatives, hospitality professionals, trade influencers, and target consumers.
• Deliver engaging brand education, product trainings, tastings, seminars, presentations, and other educational experiences for trade and consumer audiences.
• Leverage industry relationships and brand expertise to support increased placements, volume, visibility, and advocacy within priority accounts.
• Partner with brand, field, distributor, and on-premise sales teams to ensure consistent brand positioning, prioritization, and execution across the market.
• Plan, coordinate, and execute impactful events, trade partnerships, brand activations, and key programming throughout the market.
• Bring key brand initiatives and activation platforms to life during priority execution periods.
• Maintain a strong understanding of the local market landscape, including influential bars and restaurants, key trade figures, emerging trends, and opportunities within the cocktail and spirits community.
• Act as an authentic advocate for tequila, agave spirits, craft cocktails, and the broader bar community.
• Support marketing initiatives and help generate brand awareness through social media, media partnerships, and relevant market opportunities.
• Manage time, travel, and assigned budgets responsibly while balancing a dynamic schedule of account visits, events, trainings, and market activities.
• Provide timely reporting, market insights, activity recaps, and recommendations to internal partners to support ongoing growth strategies.

Requirements

• Minimum of 5 years of professional bartending experience.
• Strong knowledge of craft cocktails and the spirits category, with a particular focus on tequila and agave spirits.
• Established familiarity with the local market landscape, including key bars, restaurants, hospitality venues, and influential trade figures.
• Experience planning, coordinating, and executing events, activations, trainings, or experiential programming.
• Excellent public speaking, presentation, interpersonal, and communication skills, with the ability to engage audiences through compelling storytelling.
• Entrepreneurial, self-starting, and creative mindset with the ability to work independently and take ownership of market opportunities.
• Dynamic, outgoing, and relationship-driven personality with a genuine enthusiasm for meeting and connecting with new people.
• Demonstrated passion for tequila, cocktails, hospitality, and the bar community.
• Bilingual proficiency in English and Spanish.
• Ability and willingness to work a flexible, nontraditional schedule, including late nights and weekends, based on market and event needs.
• Ability and willingness to travel up to 30%, primarily within and around the designated market, with occasional out-of-state travel.

Preferred Qualifications

• Previous experience as a Brand Ambassador or in a similar brand-facing role.
• Previous experience working with a spirits supplier, distributor, or beverage alcohol brand.
• Strong existing relationships within the local on-premise, hospitality, bartending, and trade community.
• Experience representing premium spirits brands and delivering trade education or product training.

Pay

$85,000 - $95,000 annually

Schedule

Flexible, nontraditional schedule, including late nights and weekends, based on market and event needs.