Brand Ambassador

About the Role

SummitMedia seeks Brand Ambassadors to represent Star 102.1, 100.3 The Wolf, Hot 104.5, and Classic Rock 93.1 at concerts, live broadcasts, and community events. This part-time position is ideal for outgoing individuals who love music, are reliable, and are strong communicators.

Responsibilities

• Coordinate and execute all aspects of station promotions, events, and appearances, ensuring smooth setup, execution, and teardown.
• Safely and professionally set up and dismantle event infrastructure, including tents, tables, banners, sound equipment, and promotional displays.
• Represent the radio station brand(s) at community events, concerts, festivals, and business locations, serving as the station’s face to the public.
• Proactively engage with event attendees to promote station content, contests, and digital platforms (e.g., social media, mobile apps, streaming).
• Encourage listener sign-ups, app downloads, and social follows in a friendly and energetic manner.
• Safely drive and operate station vehicles to and from event locations, ensuring vehicles are clean, fueled, and maintained.
• Professionally interact with clients, sponsors, and partners during events to ensure a positive brand experience and reinforce relationships.
• Build strong, positive relationships within the community to boost station visibility, increase audience engagement, and establish valuable promotional partnerships.
• Collaborate closely with the Programming and Promotions teams to align marketing efforts with brand objectives and audience engagement strategies.
• Operate and troubleshoot audio, video, and promotional equipment during on-site activations and live broadcasts.
• Capture high-quality content (photos, videos, audio, social media posts) during events for use in station and client promotions.
• Write professional, timely recap reports after each event or appearance, summarizing key outcomes, attendance, brand engagement, and media collected.
• Creatively support and implement promotional strategies developed by the Promotions and Programming Directors to engage target audiences.
• Maintain a consistent and energetic on-site presence that always reflects the brand voice and values.
• Ensure all duties and assignments are completed promptly, thoroughly, and professionally.
• Take initiative in problem-solving and supporting fellow team members on-site.
• Work cooperatively with other team members, sharing responsibilities and assisting with logistics to ensure smooth execution.
• Adhere to all company policies and uphold station standards in conduct, presentation, and communication.

Requirements

• Must possess a valid driver’s license and maintain a clean driving record.
• Must complete and pass a driving record and background check.
• Must be available to work a flexible schedule, including evenings and weekends.
• Must adhere to all company policies and procedures as outlined in the Employee Handbook, maintaining confidentiality of all station and company-related information.
• Must actively maintain professional knowledge, skills, and competencies by taking personal responsibility for ongoing development and training.
• Must learn and effectively use internal systems (training provided), including InterTech OneCMS, Audience, vPromotion, TextGroove, Loomly, and various social media platforms.
• Must maintain a clean and professional appearance that reflects the station’s brand image (station attire may be provided and required).
• Must stay current with FCC regulations and other applicable laws to ensure station compliance and license protection.
• Must regularly attend staff meetings.
• Must perform additional duties as assigned by the Company.

About SummitMedia, LLC

SummitMedia is an integrated broadcasting, digital media, direct marketing, and events company with markets and brands across the U.S.