Brand Ambassador

About the role

At Allied Beverage Group, the Brand Ambassador role is responsible for achieving customer objectives in both the Off & On Premise channels, meeting Key Performance Indicators (KPIs) and targets by implementing strategies and tactics while managing customers to drive profitable long-term growth.

Responsibilities

• Customer
  • Deliver on volume and profitability objectives by brand
  • Ensure compliance with Corporate Brand Strategies
  • Increase the quality and quantity of accepted innovative business-building proposals
  • Apply comprehensive market, product, and consumer information to generate brand- and volume-building activities
  • Increase the number of accounts where Allied Beverage Group is considered a trusted advisor
  • Become part of customers’ planning process and obtain preferred supplier status (right of first refusal)
  • Understand and deliver on account goals, strategies, and opportunities
  • Set goals, measure, evaluate, and adapt to changes
  • Meet and exceed customer expectations on fundamental business needs
• Organizational
  • Identify and adopt key account management best practices beyond customer and industry
  • Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support delivery of business goals
  • Develop preferred supplier status with accounts by participating in the accounts’ planning process
  • Communicate market, brand, and consumer developments/trends/best practices inside and outside the category and/or industry
  • Influence Allied Beverage Group sales teams to develop account-specific programs in line with brand strategies using local consumer insight
  • Recommend suitable account-specific brand and volume mix targets
  • Oversee account performance and implement corrective business-building actions
  • Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
  • Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
  • Set and achieve KPIs including Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage, etc.
  • Engage in relationship-building activities with buyers for all key accounts
  • Achieve monthly KPI goals and communicate and manage targets through the local team
  • Weekly check-ins on targets, business reviews, and opportunity discussions
  • Sales representative and Field & Key Account Manager ride-withs
  • Present updates at weekly team meetings and attend events
• Core responsibilities for Off & On Premise accounts
  • Plan and prepare account activities
  • Conduct account business reviews
  • Activate PRUSA marketing programs
  • Execute retail controllables and brand standards at L3F
  • Perform account audits
  • Assess and implement account needs
  • Conduct consumer sampling and staff education
  • Create digital posts

Qualifications

• 1–2 years of major account responsibility
• Budget, sales, and marketing experience with a major CPG company
• 4-year college degree or equivalent experience
• Comprehensive understanding of spirits, including knowledge of categories, basic production, and service
• Ability to adapt and assist a variety of internal customer groups and varying personality types
• Strong negotiation skills; entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal-oriented, focused, and assertive with minimal direction or supervision
• Flexible hours including early mornings, evenings, and/or weekends
• Willingness to travel and work overnight as required
• Ability to participate in business meetings, company initiatives, and events upon request
• Stay apprised of federal, state, and local laws affecting the beverage/alcohol industry within account responsibility
• Manage complex customer relationships
• Strong sales skills, superior negotiation and influencing skills
• Leadership capabilities with strong presentation and interpersonal skills
• Proficient in fact-based selling and analysis of syndicated consumer data (IRI, Nielsen)
• Basic brand marketing and finance skills
• Basic computer skills (Excel, Access, Word, PowerPoint, etc.)

Pay

The anticipated salary range for this position is $65,000 to $70,000, depending on qualifications such as experience, education, and skillset. In addition to salary, this role is eligible for a discretionary bonus.

Benefits

• Comprehensive benefits package including Medical, Dental, Vision
• 401(k) plan with company match
• Life Insurance and Long Term Disability
• Flexible Spending Account and Employee Assistance Program
• Pet Insurance Plan