Brand Activator

L. Knife & Son is seeking an Activation Specialist to represent our brands at on-premise accounts (bars, restaurants, nightclubs, venues) and off-premise accounts (package stores). This role focuses on delivering excellent customer service, maintaining brand integrity, and ensuring customer satisfaction through promotional events.

Responsibilities

• On Premise Activations
  • Execute 1-2 hour activations in assigned accounts.
  • Be knowledgeable about the promoted products and available options at the account.
  • Arrive early to introduce yourself to account management and set up promotional tools (giveaways, games, engraver, etc.).
  • Interact with patrons in a friendly manner to encourage brand purchases and participation in activities.
• Off Premise Activations/Tastings
  • Conduct tastings for store patrons.
  • Arrive early to meet the account manager and set up sampling products professionally.
  • Ensure product is readily available for purchase and provide 0.5oz samples to patrons.
  • Engage with patrons to encourage brand purchases.
• Administrative Duties
  • Communicate with sales management to determine activation specifics.
  • Maintain records of promotional activations with photographic documentation.
  • Provide weekly recaps of promotional activities to sales management.
• Collections & Compliance
  • Adhere to all federal, state, and local laws regarding the sales, marketing, and sampling of alcoholic beverages.

Requirements

• Bachelor’s degree preferred; equivalent experience accepted.
• Ability to work nights and weekends as standard practice.
• Personable, outgoing demeanor with excellent communication and relationship-building skills.
• Self-motivated, organized, and results-oriented.
• Valid driver’s license with reliable transportation.
• Proficiency with Microsoft Office; CRM experience a plus.

Core Competencies

• Customer Focus: Builds lasting relationships and provides exceptional service.
• Communication: Engages effectively with internal teams and external partners.
• Team Collaboration: Works cooperatively across departments to ensure account satisfaction.
• Organization: Manages multiple accounts and priorities efficiently.
• Brand Stewardship: Represents the company and brands with professionalism and enthusiasm.

Physical Demands & Work Environment

• Ability to lift, move, and carry cases.
• Frequent standing, walking, and repetitive hand/arm movements when handling product and materials.
• Regular travel within the assigned territory to visit accounts, attend events, and transport product samples or marketing materials.

Pay

The expected base pay range for this position is $27.00 - $30.00 per hour. Final compensation is based on experience, credentials, and geographic location. Pay ranges are reviewed annually based on market data and internal equity.

Benefits

• Eligible for annual merit increases based on performance and company guidelines.
• Comprehensive benefits package available after 90 days of employment.