Branch Manager

About the role

The Branch Manager at Crescent Electric is responsible for leading and managing the day-to-day operations of the branch, focusing on efficient operations, strong customer service, and effective execution of the inside sales function.

Responsibilities

• Partner with Sales leadership to align on sales targets for Inside Sales execution.
• Drive profitable sales growth through strategic planning and execution.
• Oversee the execution of the inside sales strategy, pricing, and customer support.
• Build and maintain strong relationships with electrical contractors, industrial customers, OEMs, and other stakeholders.
• Assist with account development and make support calls on customers as necessary.
• Resolve customer issues and ensure exceptional service.
• Provide market and customer insight to the AVP for the annual business plan.
• Stay abreast of current markets served, industry trends, new products, market prices, customers, vendors and competitors.
• Establish and maintain a regular business review cadence with key supplier partners to evaluate performance, assess market trends, and align on new product launches and promotional strategies.
• Provide superior customer service and support company goals and objectives using the Company’s Value Added Services.
• Effectively partner with the Pricing Team to be competitive with current market levels while attaining necessary margin and profit goals.
• Lead, mentor, and develop branch staff, including inside sales, counter sales, warehouse, and delivery teams.
• Create a culture focused on safety, accountability, collaboration, and customer service.
• Conduct coaching, performance evaluations and pay recommendations.
• Ensure all positions are staffed by qualified and trained personnel.
• Carry out supervisory responsibilities in accordance with the organization’s policies, procedures and applicable laws.
• Perform training analysis by function and implement plans to bridge gaps.
• Attend branch/company meetings and events as required.
• Oversee compliance with company policies and safety standards.
• Assist with corporate audits as necessary.
• Retain and safeguard all company assets and records as required by executive/corporate management and policies.
• Ensure Crescent’s Business System standard processes are installed and executed at branch.
• Provide backup support for branch drivers to ensure timely customer deliveries.
• Deliver counter service support to assist customers and maintain service levels during peak or staffing gaps.
• Partner with Real Estate to identify, escalate, and resolve facility-related issues, including building repairs, maintenance needs, and safety concerns.
• Collaborate with Supply Chain and Purchasing to maintain appropriate inventory levels, support product availability, and address vendor-related issues or service concerns.
• Work closely with Accounting and Finance to facilitate customer credit approvals, monitor credit limits, and proactively address payment delinquencies or billing discrepancies.
• Serve as a key liaison across functions to communicate branch-level needs, ensuring alignment and responsiveness from internal partners - escalating unresolved issues through appropriate channels while maintaining visibility and accountability for outcomes.
• Build and maintain effective working relationships with internal support teams to ensure compliance with company processes while addressing customer and operational challenges.
• Manage the branch budget and goals, including revenue targets, margins, operating expenses, and profitability.
• Develop annual business plans, budgets, and sales forecasts.
• Analyze performance metrics and implement corrective actions where needed.
• Ensure adherence to pricing strategy, credit policies, and cash management procedures.

Qualifications

• Bachelor’s degree in business, operations, supply chain, or related field preferred—but equivalent industry experience is highly valued.
• 5+ years of experience in electrical wholesale distribution or related industry.
• Prior leadership or branch management experience strongly preferred.
• Experience working within ISO-compliant environments, including adherence to documented standards, audit readiness, and continuous improvement processes.

Physical Demands

• Occasional standing required.
• Often walking and sitting, the use of hands/fingers, reaching with hands and arms, and stooping, kneeling, crouching or crawling.
• Often lifting up to 50 lbs. is required.
• Ability to travel and visit customer sites and travel through assigned territory and attend company and vendor activities and events which will require overnight stay.
• May be required to work more than 40 hours per week.

Pay Details

The expected rate of base pay for this position is $60,000 - $90,000 annually. The role is eligible for an annual bonus incentive in addition to the base compensation.

Total Rewards and Benefits

• Eligibility for health, dental, vision, and life insurance benefits on the first of the month following 30 days of employment.
• Eligibility for company-paid benefits such as short-term disability, long-term care, and Employee Assistance Program, subject to applicable waiting periods.
• Excused Absence time off and Paid Time Off (PTO).
• Company-paid holidays.
• Other benefits for which you may be eligible includes supplemental life insurance, hospital indemnity, and accident and critical illness benefits with cancer coverage.

Culture and Values

• Crescent Electric is committed to the full inclusion of all qualified individuals.
• Crescent Electric is a Culture of Quality.
• Crescent Electric is committed to opportunities for advancement.
• Crescent Electric is a family-owned company.
• Crescent Electric is an Equal Opportunity Employer.
• Crescent Electric does not discriminate on the basis of age, color, race, national origin, gender, religion, marital status, disability, veteran, military status, sexual identity or expression, sexual orientation, or any other basis prohibited by local, state, or federal law.
• Candidates are subject to pre-employment assessments, Motor Vehicle Record review, criminal background checks, references check, and a post-offer drug screen.