Branch Manager

Overview

At Community Financial System, Inc. (CFSI), we are dedicated to providing our customers with friendly, personalized, high‑quality financial services and products. Our retail division, Community Bank, N.A., operates more than 200 customer facilities across Upstate New York, Northeastern Pennsylvania, Vermont and Western Massachusetts. Beyond retail banking, we also offer commercial banking, wealth management, investment management, insurance and risk management, and benefit plan administration.

We are committed to our employees, offering competitive compensation, great benefits, and professional development and advancement opportunities. As an equal‑opportunity workplace and affirmative‑action employer, we celebrate and support a diverse workplace for the benefit of all: our employees, customers and communities.

Responsibilities

The Branch Manager leads the branch team to achieve exceptional business results, with a strong emphasis on leadership, staff development, deepening customer relationships, and community involvement. This role requires a proactive, customer‑centric approach to foster an environment of trust, accountability, and continuous improvement. The Branch Manager administers the bank’s strategy for achieving annual goals related to loan growth, deposit growth, financial services, credit administration, and business development, while ensuring full compliance with policies, procedures, laws, and regulations.

Sales and Business Growth

• Develop and execute effective sales strategies to achieve branch targets for deposits, loans, and other financial products and services.
• Mentor team on advice‑giving strategies to improve customer financial confidence.
• Spend time outside the branch for external meetings, community engagement, and pre‑call planning based on branch maturity and market needs.
• Identify and pursue opportunities to acquire new customers through community involvement, networking, and targeted outreach.
• Ensure all staff are well‑versed in the bank’s products and services and capable of effective cross‑selling.
• Monitor local market trends and competitor activities to identify business opportunities and adjust strategies accordingly.

Leadership and Team Development

• Inspire and motivate branch staff to achieve individual and team goals through positive reinforcement and supportive leadership.
• Implement training programs to enhance staff skills and knowledge, promoting a culture of continuous learning.
• Conduct regular performance reviews, provide constructive feedback, and develop action plans for development or improvement.
• Address and resolve team conflicts promptly and professionally, maintaining a harmonious work environment.

Customer Relationship Management

• Foster a customer‑first culture, ensuring all branch interactions are handled with professionalism, empathy, and a focus on long‑term relationships.
• Address customer complaints and issues promptly, aiming to exceed expectations and maintain high satisfaction levels.
• Engage with the local community to build the bank’s reputation and establish strong community ties, including participation in appropriate events and organizations.
• Collect and analyze customer feedback to identify opportunities to improve branch services and customer experiences.

Operational Management

• Oversee daily branch operations to ensure efficiency, compliance with regulations, and adherence to internal policies.

Benefits

• Competitive compensation.
• Comprehensive benefits package.
• Professional development and advancement opportunities.
• Supportive, diverse, and inclusive workplace.