Bloomingdale's Manager, Copy
Bloomingdale's makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We strive to make Bloomingdale's like no other store in the world. Everyone plays a critical role to bring our mission to life, with all colleagues encouraged to share their thoughts with leadership. Our team is passionate, driven, entrepreneurial, and collaborative, embracing diversity of background, thought, and opinion while enjoying the process.
About the role
The Copy Manager is responsible for elevating Bloomingdale's brand voice and shaping content across all channels (print, digital, social). This proactive, idea-driven role involves storytelling and strong writing, with a keen understanding of luxury fashion and modern shopping behaviors. The Copy Manager leads seasonal campaigns, develops narratives, and builds messaging frameworks aligned with strategic objectives and brand vision. The ideal candidate balances big-picture thinking with meticulous attention to detail, always prioritizing the customer experience.
Responsibilities
- Elevate Bloomingdale's brand voice to be informative, original, and aligned with the brand vision.
- Craft clear, impactful, and deliberate copy for various channels.
- Conceptualize 360° campaigns from idea to execution.
- Ensure consistency and adherence to Bloomingdale's copy standards and tone of voice.
- Maintain the highest standards for writing and proofreading.
- Understand copy needs by channel (digital media, catalog, email, homepage, etc.).
Requirements
- Bachelor's Degree from a 4-year college or university, or related experience.
- 6-10 years of relevant experience at a retailer, magazine, or agency.
- Strong background in campaign concepting, either at an agency or in-house at a brand.
- Exceptional writing and editing skills.
- Ability to communicate effectively and present information clearly.
- Excellent leadership, facilitation, and interpersonal skills, with the ability to collaborate across functions and levels.
- Creative, strategic, and technical thinking abilities.