Bloomingdale's Director, Credit

About Bloomingdale's: We make fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie's—everyone plays a critical role in bringing our mission to life. Our inclusive culture promotes diversity of background, thought, and opinion, ensuring all colleagues have a voice and access to share their thoughts with every level of leadership.

About the Role

The Bloomingdale's card is one of the most powerful levers in the customer relationship. Cardholders spend more, shop more often, and stay longer; the credit relationship is among the strongest predictors of lifetime value in the business. The Director of Credit owns the strategy that grows that base and deepens its engagement: acquisition, activation, the cardholder value proposition, and the integration of credit into the broader loyalty and lifecycle model. This role operates within the Macy's Inc. enterprise credit structure and a long-standing issuer partnership, serving as Bloomingdale's primary strategic voice into the enterprise credit and issuer relationship.

Responsibilities

• Cardholder Acquisition: Own the new-account strategy and the application-to-approval funnel across store, site, app, and associate-assisted channels. Drive in-store acquisition through associate engagement, including the value proposition, incentives, and enablement. Set acquisition targets and own performance against them—application volume, approval rate, and the quality of accounts acquired.
• Cardholder Engagement, Activation & Retention: Own the cardholder lifecycle—activation of new accounts, growth in cardholder spend and share of wallet, and retention of the existing base. Develop engagement strategies to increase active rate and frequency. Build reactivation and retention programs for dormant and at-risk cardholders, grounded in cardholder economics.
• Credit Value Proposition & Cardholder Benefits: Own the card's value proposition, including the benefit architecture, cardholder-exclusive moments, and the reasons customers choose to carry it. Design the cardholder benefit set in partnership with Loyalty to ensure the card and the Loyallist program reinforce one another. Keep the proposition competitive and lead any refresh or rebrand of the cardholder value story.
• Issuer & Enterprise Credit Partnership: Serve as Bloomingdale's primary strategic owner of the issuer and co-brand relationship, representing Bloomingdale's interests in partner planning, benefit negotiations, and joint marketing. Influence roadmap, funding, and prioritization within the Macy's Inc. enterprise credit structure on behalf of the Bloomingdale's brand.
• Credit Marketing & Performance: Own the credit marketing calendar—acquisition and cardholder campaigns—and partner with CRM for execution across owned channels. Establish reporting and KPIs to make credit performance legible to leadership: acquisition, active rate, cardholder spend, and retention. Ensure all credit marketing meets issuer, network, and regulatory compliance standards.
• Credit Economics & Lifecycle Integration: Understand and articulate the economics of the card, including the levers of program profitability and the contribution credit makes to the customer P&L. Translate credit profitability into a defined input for loyalty program economics, working with the Director, Loyalty to fund benefits and inform tier strategy. Partner with the measurement function on cardholder segmentation and LTV to ensure decisions are made on lifetime economics.

Requirements

• 8+ years in retail credit, co-brand or private-label card, financial-services marketing, or customer marketing with direct credit ownership; premium or specialty retail experience is an advantage.
• A track record growing a card portfolio—new accounts, active rate, cardholder spend, and retention.
• Experience managing an issuer or bank-partner relationship and navigating a matrixed or enterprise credit structure with influence rather than direct authority.
• A working command of credit economics—profit share, funding, and the levers that drive program profitability—enough to model contribution and defend a position.
• Working knowledge of credit-marketing compliance and regulatory requirements, and the judgment to operate cleanly within them.
• Strong cross-functional and partnership skills, with the credibility to represent Bloomingdale's in senior partner and enterprise conversations.
• Analytical rigor and fluency in customer economics and LTV.