Bilingual Marketing Intern (English & Mandarin)

Main Responsibilities

• Plan and execute marketing online and in-person events and campaigns to generate high-quality leads.
• Manage and execute Chinese Facebook campaigns.
• Monitor leads and enrollments from marketing across all channels (Events, PR, WeChat, RED, FB, Content, Emails, SEO & more).
• With weekly/monthly progress reporting, customer behavior, and user experience.
• Support in coordination of specific outreach tactics, including expos, seminars, webinars, school talks, and related event support.

Required Skills and Experience

• Native or Proficient in Mandarin
• Proficient in English - Spoken/Written
• Excellent communication skills
• Excellent organization skills
• Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
• Experience in Chinese Marketing platforms and channels
• Experience in Facebook Marketing campaigns
• Experience in the Education or professional services (e.g. marketing agency, financial services, management consulting, hospitality, etc.) sector and using CRM (Salesforce) and multiple systems and platforms
• Experience in the education sector — for example, the high school or higher education space(s) (preferred but not mandatory)
• Background in college consulting or similarly parent-focused roles (preferred but not mandatory)