BI Analyst

About the role

We are seeking a highly analytical and technically proficient Data Analyst to support a small number of high-value enterprise accounts. This role is focused on owning the integrity, accuracy, and clarity of performance data across complex, multi-channel marketing programs.

Responsibilities

• Data Analysis & Business Intelligence
• Analyze multi-channel data to identify trends, anomalies, and opportunities tied to key business outcomes, including revenue, CAC, LTV, and MER.
• Measurement & Attribution Ownership
• Own the end-to-end measurement framework across assigned enterprise accounts
• Ensure accurate conversion tracking across platforms, including Google Ads, Meta, LinkedIn, TikTok, and CRM environments
• Validate attribution logic and identify gaps in tracking, reporting, or data flow
• Partner with Strategy to align measurement to business KPIs (revenue, pipeline, LTV, CAC)
• Tag Management & Technical Implementation
• Lead implementation and ongoing optimization of tracking via Google Tag Manager
• Configure and maintain complex tag setups, including custom events, triggers, and variables
• Serve as the analytical counterpart to the Strategy Director / Enterprise ADS
• Collaborate with Paid Media, Client Services, and Analytics teams to ensure alignment
• Act as the primary analytical partner, ensuring performance is measurable, insights are actionable, and attribution frameworks are sound
• Translate raw data into clear, actionable insights tied to business outcomes
• Support deep-dive analyses on performance shifts, channel contribution, and funnel efficiency
• Partner with the Strategy Director to inform testing roadmaps and investment decisions
• Build or support dashboards that provide clarity into performance across channels

Requirements

• 6+ years of experience in ad operations, digital analytics, or conversion tracking
• Advanced experience with Google Tag Manager and GA4 with hands-on implementation experience
• Deep understanding of multi-touch attribution and cross-channel measurement
• Strong understanding of browser-based tracking, cookies, and attribution principles
• Experience using debugging tools like Google Tag Assistant, Chrome DevTools, and Meta Pixel Helper
• Exceptional attention to detail and documentation skills
• Familiarity with server-side tagging environments and advanced GTM configurations
• Experience with CRM integrations (e.g. HubSpot, Salesforce) and offline conversion tracking
• Familiarity with consent management tools and privacy-compliant tracking practices
• Ability to write or modify JavaScript for custom tagging or enhanced eCommerce tracking
• Understanding of data layer strategies and dynamic event tracking

Qualifications

• Bachelor's degree in Computer Science, Statistics, Mathematics, or a related field
• Proficiency in SQL and Excel
• Experience with Google Analytics 4 (GA4)
• Knowledge of Google Tag Manager (GTM)
• Experience with CRM systems
• Experience with consent management tools
• Experience with server-side tracking
• Experience with offline conversion tracking
• Experience with multi-channel attribution models
• Experience with data visualization tools

Skills

• Advanced analytical and problem-solving skills
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Experience with data storytelling and presentation
• Experience with data governance and quality assurance
• Experience with data privacy and security

Benefits & Perks

• Remote workplace
• Paid Time Off
• Company Holidays
• Summer Fridays
• 401K + Match
• Life Insurance Benefit
• Short Term Disability Benefit
• Healthcare
• Commuter Benefits
• Continuing Education

What We Believe

We believe in creating a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.

Who We Are

829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more.