Beauty for Ashes Marketing & Communications Coordinator

About the role

The B4A Marketing & Communications Coordinator is primarily responsible for the following initiatives: Marketing & Content Strategy, Social Media Management, Email Marketing & Audience Communication, Storytelling & Testimony Development, External Communication & Community Engagement. The Marketing & Communications Coordinator supports the mission of Beauty for Ashes by leading the ministry’s marketing and external communications. This role is responsible for promoting Beauty for Ashes programs, events, and resources through social media, email marketing, and digital storytelling, ensuring the ministry’s message is communicated clearly and consistently. This position is ideal for someone who is passionate about women’s ministry and enjoys using marketing and communication skills to share the story and impact of Beauty for Ashes, helping more women, churches, and partners engage with the ministry.

Responsibilities

This job description will be evaluated on an ongoing basis in an effort to manage the staff member’s wellbeing.

Marketing & Content Strategy

• Develop and manage marketing efforts that promote Beauty for Ashes programs, retreats, and initiatives.
• Creating and implementing marketing strategies for ministry programs, events, and campaigns
• Planning and maintaining a marketing content calendar for social media and email communications
• Creating promotional campaigns to increase awareness and engagement
• Designing or coordinating promotional graphics and marketing materials
• Coordinating content submissions from staff and ministry contributors

Social Media Management

• Manage and grow Beauty for Ashes’ presence across social media platforms.
• Managing ministry social media platforms (Instagram, Facebook, and emerging platforms such as TikTok)
• Creating, scheduling, and posting social media content
• Monitoring comments, messages, and engagement across platforms
• Responding to inquiries and connecting with followers and alumni
• Tracking analytics and identifying high-performing content
• Adjusting strategies to increase reach, engagement, and audience growth
• Monitoring trends