BDC Representative / Appointment Setter (In-Store)

About the role

Our Best Ford of Nashua Store is seeking a motivated Appointment Setter to join our sales support team. This role is responsible for managing inbound and outbound customer communication, setting appointments, and nurturing leads through consistent follow-up. This position plays a critical role in generating showroom traffic and supporting the sales department.

Responsibilities

• Respond to internet, phone, and live chat inquiries promptly, professionally, and accurately
• Make high-volume outbound calls to follow up on sales leads
• Schedule and confirm sales appointments
• Maintain accurate records in the dealership CRM system
• Utilize phone scripts, email templates, and text messaging tools
• Nurture leads through consistent follow-up communication
• Support the sales team with appointment coordination
• Maintain positive working relationships with teammates and management

Qualifications

• Strong computer proficiency and ability to learn CRM systems
• Previous Customer Service or Call Center Experience preferred, but not required
• Excellent verbal and written communication skills
• Positive, energetic, and team-oriented attitude
• Ability to work in a fast-paced, goal-driven environment
• Strong organizational and follow-up skills