B2C Sales & Business Development Manager

Daikin Middle East & Africa FZE is a subsidiary of Daikin Industries Ltd., the leading provider of heating, cooling, ventilation, air purification, and refrigeration technology. The company designs, manufactures and markets a broad portfolio of equipment and tailor‑made solutions for residential, commercial and industrial purposes across Europe, the Middle East and Africa (EMEA). Daikin EMEA employs over 12 000 people across more than 59 consolidated subsidiaries and operates 12 major manufacturing facilities in Belgium, the Czech Republic, Germany, Italy, Spain, Turkey, Austria and the UK. Its aim is to drive sustainable and effective solutions, creating a good climate for future generations.

About the Role

As a B2C Sales & Business Development Manager based in Casablanca and reporting to the Branch Manager, you will be responsible for establishing, developing, and growing the B2C residential air‑conditioning business in Morocco. You will build a dedicated distribution and dealer network, drive sell‑in and sell‑out performance, and develop the market presence of Daikin’s residential product portfolio. You will work closely with distributors, dealers, marketing, supply‑chain and internal sales teams to execute the commercial strategy needed to increase market share, strengthen brand positioning, and deliver sustainable, profitable growth.

Responsibilities

• Develop and execute the B2C residential air‑conditioning business strategy for Morocco, setting clear sales, profitability, market‑share and distribution objectives.
• Build, manage, and continuously develop a dedicated network of B2C distributors, dealers, retailers, installers and other relevant sales channels.
• Drive sell‑in and sell‑out performance through structured commercial action plans, dealer development, promotions, incentives and market activation.
• Develop annual sales budgets and rolling forecasts, monitor performance against targets and implement corrective actions when required.
• Monitor market trends, competitor activities, product positioning, pricing, promotions, distribution strategies and consumer dynamics to identify business opportunities and risks.
• Develop and implement competitive pricing and product‑positioning strategies for the residential air‑conditioning portfolio.
• Coordinate with Supply Chain and distributors to ensure appropriate stock levels, product availability, demand planning and inventory management.
• Work closely with Marketing to develop B2C campaigns, dealer activities, product launches, promotions, digital initiatives and other sell‑out activities.
• Monitor distributor and dealer performance through clear KPIs covering sales, sell‑out, stock, market coverage, product mix and commercial execution.
• Identify new business opportunities, channels, geographical areas and partnerships to expand residential market coverage across Morocco.
• Develop strong relationships with key distributors, dealers, retailers, installers and other B2C market stakeholders.
• Provide regular business reviews, market intelligence, forecasts and performance reporting to local and regional management.

Requirements

• Bachelor’s degree in Business Administration, Sales, Marketing, Engineering or a related discipline.
• 5–8 years of B2C sales and business‑development experience, preferably within HVAC, AC splits, home appliances or consumer electronics in Morocco.
• Strong knowledge of the Moroccan residential air‑conditioning market, including distributors, dealers, retailers, installers, pricing structures, competitive landscape and sell‑out dynamics.
• Proven experience in developing and managing distribution and dealer networks, with a solid understanding of both sell‑in and sell‑out management.
• Strong commercial and financial acumen – ability to manage sales targets, profitability, pricing, forecasts, stock levels and commercial action plans.
• Entrepreneurial, hands‑on mindset with a demonstrated ability to build and develop a business or sales channel.
• Analytical skills to interpret market data, competitor information, sales performance, inventory levels and customer trends and translate them into concrete business actions.
• Excellent communication, negotiation and presentation skills; ability to build strong relationships with distributors, dealers, retailers, partners and internal stakeholders.
• Results‑oriented, capable of working with a high level of autonomy and ownership while coordinating effectively with Sales, Marketing, Supply Chain, Service and regional teams.
• Fluency in French, Arabic and English.
• Proficiency in Microsoft Office, particularly Excel, Power BI and PowerPoint, with the ability to prepare sales forecasts, business reviews, market analyses and management presentations.