B2B Paid Media Integrated Campaigns Strategist

About the role

We are looking for a Paid Media Strategist to be the owner of our paid media campaigns, driving awareness and demand for our B2B solutions. You will own media, primarily across Google, Bing, Meta, and LinkedIn. This is a hands-in-tool, end-to-end role — you will build, manage, optimize, and report on all paid campaigns (no agency partnerships). You will own the budget allocation, the channel mix, and the results.

The role will work closely with our Manager of Integrated Campaigns, Director of Marketing Programs & Ops, B2B Product Marketing Teams, and in-house creative teams to bring campaigns to life. Over time, as our core channels mature, you will have room and support to identify and test new channels and approaches to reach our B2B audiences. This role reports to the Director, B2B Marketing Programs and Operations.

Responsibilities

• End-to-end management of paid digital campaigns across Google, Bing, Meta, and LinkedIn — from strategy and in-platform build through optimization and reporting
• Budget allocation and channel mix recommendations tied to campaign goals and MQL targets
• Performance tracking and regular reporting on KPIs, with clear recommendations for improvement
• Campaign tracking, tagging, and troubleshooting in-platform and in partnership with marketing ops and marketing analytics teams
• Creative brief development and asset guidance in partnership with our in-house creative team
• Identification and testing of new channels and tactics as core programs mature — you will have the opportunity to build beyond the current channel mix
• Collaboration on strategy, execution, and budget for other channels, such as direct mail, influencer partnerships, and trade publications
• Cross-training and collaboration with other integrated team member, Sr Associate of Integrated Campaigns - Organic & Boosted Social

Requirements

• 5+ years managing paid media campaigns hands-in-tool across Paid Search, Paid Social, and Paid Display (Google, Bing, Meta and LinkedIn preferred)
• Demonstrated track record of driving measurable B2B outcomes — MQLs, pipeline contribution, or site traffic — not just impressions and clicks
• Experience owning budget allocation and making channel mix decisions independently, without agency support
• Strong command of campaign tracking, attribution, and tagging — comfortable troubleshooting in-platform
• Ability to translate performance data into clear, actionable recommendations for stakeholders

Qualifications

• Experience in a marketplace, platform, or multi-product B2B environment
• Familiarity with ABM tactics, intent-based targeting, or account-level media strategies
• Comfortable working in a lean team

Pay

Salary Range: $93,100.00 - $114,050.00

Benefits

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day