B2B General Manager

About the role

As B2B General Manager, you will oversee the evolution and execution of a comprehensive strategy to grow Balsam Hill’s business sales. This role is pivotal in driving omnichannel growth through strategic sector development and a combination of online and offline sales initiatives. Success requires a seasoned leader with strong strategic thinking skills, a hands-on approach to execution, and exceptional relationship-building capabilities. This full-time position reports to the VP of Growth in Redwood City, CA and follows a hybrid work model: Monday, Tuesday, and Wednesday in-office.

Responsibilities

• Lead team with accountability for business outcomes, promoting solution-sharing and inspiring the broader team/function with a vision aligned with organizational values
• Develop and execute a comprehensive strategy to expand B2B sales, including both online and offline initiatives
• Drive omnichannel growth by identifying and capitalizing on strategic sector opportunities
• Provide umbrella oversight for the B2B channel, including:
  • Digital commerce initiatives across multiple sites and platforms
  • Various sector development (hospitality, trade, etc.)
  • Strategic account management
• Build strong cross-functional relationships across the company to gain alignment and support for B2B initiatives, including:
  • Digital Experience teams on online shopper experience and content strategy
  • Merchandising teams on product development and assortment strategy
  • Marketing teams on channel-specific programs and brand positioning
  • Technology teams on e-commerce and system integrations
  • Operations teams on B2B-specific fulfillment and customer service needs
• Oversee and manage a small but growing team
• Dive into the operational complexities of the B2B business, ensuring seamless execution and measurable results
• Drive analytical decision-making through:
  • Demand planning and forecasting
  • Sales performance analytics
  • Sector profitability analysis

Requirements

• 15+ years of progressive retail and sales leadership experience
• 10+ years of leadership experience with P&L responsibility
• Proven track record in omnichannel retail strategy and execution
• Track record of successful cross-functional leadership

Leadership Competencies

• Strategic vision with tactical execution capability
• Strong analytical and data-driven decision-making
• Excellence in relationship building and stakeholder management
• Proven ability to recruit and develop high-performing teams
• Executive presence and communication skills
• Change management and organizational development expertise

About Us

Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines. The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways.

When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

Benefits

• Competitive compensation, including a cash-based incentive plan; salary reviewed yearly
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

Pay

The base pay range for this position is $194,000 to $243,000. Placement within the posted salary range is based on several factors, including geographic location, experience, skills, and alignment with role requirements. It is uncommon for offers to be made at the top of the range, as this typically reflects a candidate who exceeds all role requirements and brings significant, directly applicable experience.