AVP, Wealth Advisors Group Product Manager

About the role

LPL Wealth Advisors Group (WealthAG), part of LPL’s Client Success group, plays a central role in serving investors through a team-based, centralized home-office model. The WealthAG business model helps investors work toward achieving their financial goals while also helping other advisors and institutions across LPL Financial execute on their biggest opportunities by taking on referrals and investor relationships to create capacity for their businesses.

As the AVP Product Management, you will be the bridge between vision and execution by proactively identifying ways to unlock opportunities to serve LPL advisors, institutions, and their clients. You’ll work closely with business leaders to enhance existing initiatives, identify new verticals, define product development and technology roadmaps, serve as a critical partner in platform modernization efforts, and lead efforts that enable growth now and for the future of the business.

Responsibilities

• Act as a product leader, collaborating across WealthAG, Sales, Corporate Development, Legal, Operations, Technology, Architecture, Cybersecurity, and other key stakeholders.
• Identify business needs and shape strategic priorities through stakeholder interviews, market research, competitive analysis, addressable market analysis, risk considerations, and voice-of-the-client insights.
• Partner with the Product Owner to evolve a proprietary LPL tech platform that delivers client segmentation, business valuation, and advisor transition opportunities.
• Own advisor adoption, engagement, and business outcomes for key platform capabilities.
• Drive product strategies that increase advisor adoption by streamlining workflows and enhancing integration and visibility across LPL platforms.
• Apply an innovative, agile approach to enhancing existing products and developing new solutions by partnering with vendors and internal stakeholders.
• Identify opportunities for process improvement, automation, and AI-driven efficiencies to enhance the advisor experience.
• Define and refine product offerings, including business cases, economic models, and operational frameworks.
• Develop and manage product strategy, roadmaps, delivery priorities, features, and delivery plans aligned to business objectives, user needs, risk considerations, and measurable outcomes.
• Lead strategic initiatives from concept through execution to drive business growth and service diversification to unlock new potential and sources of business.
• Establish success metrics for products, features, and initiatives, and drive continuous improvement based on results.
• Monitor product adoption, delivery outcomes, stakeholder feedback, and success metrics to identify improvement opportunities and inform roadmap tradeoffs.
• Communicate business trends, priorities, and progress to stakeholders and leadership.
• Maintain business playbooks and enablement materials to support partner effectiveness.
• Drive accountability for execution through clear milestones, ownership, risk management, and leadership reporting.

What does your success look like in the first 90 days?

• Understand the business strategy and product vision clearly enough to pitch it, carry forward current initiatives, and identify the key problems you will focus on solving over the next three to six months.
• Become a subject matter expert on your users’ needs with respect to product as a service and continuity of the client relationship.
• Participate in and contribute to the launch of new strategies and services to the business or greater LPL.
• Take ownership of a roadmap and work closely with the Product Owner, leaders, business partners, managers, and stakeholders to shape it.
• Assess our existing strategic roadmap and product portfolio, and begin structuring a backlog of new features, experiences, and business needs to unlock.
• Set a vision for the portfolio and lay the foundation to execute against.
• Own projects and initiatives from development through completion.

Requirements

• 5+ years of experience in wealth management, with awareness of industry dynamics and best practices.
• 3+ years of experience building products or technology-enabled services, product management, project management and/or product design.

Core Competencies

• Highly organized, strong analytical ability, able to identify trends, opportunities, and measure success.
• Skilled communicator with the ability to effectively communicate vision, influence decisions, and create and deliver presentations that summarize complex initiatives for senior leaders across lines of business.
• Must be flexible and willing to take on new business challenges, including investor onboarding strategies resulting from M&A and other growth sources as needed.
• A highly strategic thinker with the ability to assess complex problems, prioritize key issues, focus on relevant facts, and maintain a strong execution focus.

Preferences

• FINRA licensed with SIE and Series 7.
• Experience with product as a service and various wealth management models and investment account types including ERISA-qualified plans.
• Experience with Salesforce, including an understanding of its capabilities and integration points.
• SAFe (Scaled Agile Framework), CPM (Certified Project Manager) credential, or Six Sigma certification, such as Black Belt or Green Belt.

Pay Range

$109,283.00 – $182,104.00. Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more.