AVP, Marketing - Content and Media

About the role

LPL Financial is seeking an experienced marketing professional to drive its content and media strategy in support of advisor acquisition and business growth. As AVP, Marketing of Content and Media Strategy, you will lead earned, sponsored, and partner media programs and oversee the development of content that strengthens LPL’s market position, elevates brand awareness, and engages advisor prospects across the buyer journey. This role combines media partnership management, content strategy, campaign development, and performance measurement, and requires close collaboration with Prospect Marketing, Business Development, Sales Enablement, Communications, Digital Marketing, Content, Creative, and external media partners to ensure a cohesive market presence and meaningful prospect engagement.

Responsibilities

• Manage the content and media strategy for prospect marketing, ensuring alignment with business objectives and growth priorities.
• Oversee media placement and sponsorship plans, including budget management.
• Define and maintain content and messaging themes, calendars, and roadmaps that support advisor acquisition goals.
• Collaborate day-to-day with external media partners in partnership with agency partners.
• Develop integrated media campaigns across sponsored content, digital media, email, webinars, podcasts, and social media to create awareness and generate leads.
• Execute the development of placement and campaign assets, including content and various digital assets.
• Partner with subject matter experts and stakeholders to coordinate interviews and approvals.
• Develop and manage content across LPL.com, blogs, white papers, articles, social, and other LPL-owned channels.
• Ensure content remains current and relevant through ongoing content audits, updates, optimization, and performance analysis.
• Establish campaign KPIs, track media and content performance, and provide actionable recommendations to improve reach, engagement, and conversion outcomes.
• Collaborate across Marketing, Sales, Communications, Creative, Digital, and Analytics teams to deliver a consistent and impactful advisor prospect experience.

Requirements

• 7+ years of experience in content marketing, media marketing, strategic marketing, communications, or related marketing disciplines.
• 5+ years of experience developing and executing integrated marketing campaigns and content strategies that delivered measurable business results.
• 5+ years’ experience managing media partnerships, sponsored content programs, placement plans, budgets, and multi-channel campaign execution.
• 5+ years’ experience developing compelling content and messaging for audiences across digital, email, web, thought leadership, and sales enablement channels.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.

Core Competencies

• Content strategy, storytelling, and thought leadership development.
• Media planning, partnership management, and campaign execution.
• Strategic thinking combined with strong project management and operational discipline.
• Data-driven decision making, performance measurement, and campaign optimization.
• Exceptional communication, stakeholder management, and cross-functional collaboration skills.

Preferences

• Experience within wealth management, financial services, fintech, or advisor-facing organizations.
• Experience working with external agencies, publishers, industry media organizations, and executives.
• Background in content marketing or prospect marketing.

Pay

$106,605.00 – $177,572.00 base salary. Actual base salary varies based on factors including relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location.

Benefits

• 401(k) matching
• Health benefits
• Employee stock options
• Paid time off
• Volunteer time off