AVP, Health & Wellness Consumer Analytics

Role Summary/Purpose

This AVP, Health & Wellness Consumer Analytics role plays a critical role in driving Health & Wellness credit sales and cardholders’ engagement. This role will lead the analytical support for the Health & Wellness Consumer Marketing team, develop deep-dive analyses, provide actionable analytical insights, and collaborate with Health & Wellness cross-functional teams to optimize customers’ lifecycle communications.

Essential Responsibilities

• Lead and drive business KPI design and measurements, improve accuracy and recommend investment optimization opportunities for Health & Wellness

• Observe Health & Wellness growth opportunities, initiate and develop analytical framework to support business cases, and present to business partners and management

• Partner closely with Health & Wellness Consumer Marketing team to design cardholder lifecycle campaigns, evaluate performances, develop insights, and make actionable recommendations to optimize future campaigns

• Function as a SME and business consultant, offer analytical and strategic thinking, understand business needs and requirements, be able to translate needs and requirements into data, data architecture, analytical insights, and recommendations

• Provide guidance, support, and supervise offshore and COE team members

• Present complex analytical information to all levels of audiences in a clear and concise manner

Qualifications/Requirements

• Bachelor's degree, OR in lieu of degree, high school diploma, and 7+ years analytics experience in marketing, portfolio management, product development, loyalty programs in credit card/consumer businesses, or credit card risk strategy or retail analytics

• 5+ years of progressive work experience including: 5+ years’ analytics experience in marketing, portfolio management, product development, and/or loyalty programs

• 3+ years of experience utilizing SAS, SQL, or other analytic tools to perform data mining and complex analyses

Desired Characteristics

• Analytics experience in marketing, portfolio management, product development, loyalty programs in credit card / consumer businesses, or credit card risk strategy or retail analytics is preferred

• Private Label and/or Dual Card experience

• Strong understanding in credit card industry, Marketing, financial P&L drivers

• Ability to solve business questions through quantitative approaches and translate to business insights

• Identifying issues, trends, or exceptions to drive improvement of results and find solutions

• Experience with SAS, R, SQL, or other data mining/statistical software

• Experience with modeling/forecasting, strong understanding of targeting and segmentation and how to implement in real life business

• Experience with Tableau or other data visualization tool preferred

• Demonstrate ability to manage complexity and multiple assignments with less supervision

• Excellent communication skills both verbal and written