AVP, H&W Lifecycle Marketing

About the role

The AVP, H&W Lifecycle Marketing is responsible for developing and delivering B2C marketing programs that drive customer engagement, industry awareness, and promote new capabilities and partners. This role owns select campaigns end-to-end—such as email capture, financial education, and brand engagement—and ensures operational readiness by serving as the primary point of contact for the Customer Service team. The AVP partners cross-functionally with Marketing, Product, Industry and Partner Marketing leaders, Brand, Analytics, Compliance, Legal, and Operations to ensure campaigns align with business priorities, are compliant, and deliver a high-quality customer experience.

Responsibilities

• Develop and execute campaign strategies that drive awareness and engagement with industries, partners, and product capabilities (e.g., What’s New program, Market Spotlight, Well U blog promotion).
• Deliver execution and optimization of recognition campaigns: develop channel-specific communications through to execution, measure performance, and optimize.
• Partner with the broader marketing team to support Go-to-Market for larger core programs, integrated campaigns, and brand engagement campaigns.
• Serve as the primary liaison to the Customer Service team: ensure timely awareness of marketing programs, provide enablement materials (talk tracks, FAQs, offer details, eligibility criteria, redemption steps), and partner on issue resolution related to marketing programs.
• Manage the overall Lifecycle marketing calendar to ensure all programs are captured and key information is accurate.
• Partner with the Center of Excellence to represent Lifecycle Marketing in the review and approval of required documents and customer communications related to changes in terms, new disclosures, etc.
• Ensure compliance and risk management: coordinate with Legal and Compliance to meet regulatory requirements and internal policies; confirm disclosures, terms, and customer communications are accurate and approved.
• Manage agency and vendor relationships: develop briefs, evaluate creative and media proposals, oversee deliverables, and manage budgets to maximize ROI.
• Lead and own additional business-critical programs or projects as needed, with clear outcomes, timelines, and stakeholder alignment.

Requirements

• Bachelor’s degree OR in lieu of degree, a high school diploma and 5+ years of experience in credit card, financial services, or health and wellness marketing.
• A minimum of 5 years of professional work experience plus 3 years of marketing campaign execution.
• Campaign strategy and execution: ability to translate business priorities into integrated campaign strategies and clear execution roadmaps.
• Campaign excellence: strong creative judgment, messaging discipline, and operational rigor across planning, production, QA, and deployment.
• Cross-functional influence: proven ability to align stakeholders without direct authority and drive decisions in ambiguous environments.
• Customer experience mindset: ability to anticipate customer questions and friction points; ensure campaigns are clear, consistent, and supportable.
• Analytical fluency: ability to define KPIs, interpret results, and make data-driven recommendations to optimize performance.
• Operational partnership: strong collaboration with Call Center teams, including readiness planning, escalation management, and continuous improvement.
• Communication and executive presence: clear, concise storytelling for senior audiences; strong writing and presentation skills.
• Ability and flexibility to travel for business as required.

Desired Characteristics

• Experience in healthcare and financial services preferred.
• Exceptional leadership, communication, and stakeholder management skills.
• Ability to analyze data, identify key trends and opportunities, and develop improvement strategies.
• Self-motivated, creative, strong initiative, and flexible.
• Strong process and project management skills with successful experience influencing and working cross-functionally.
• Able to work in a fast-paced environment and manage multiple projects.
• Strong communication skills needed to exchange complex information.
• Demonstrates exceptional attention to detail, ensuring accuracy, consistency, and high-quality execution across all deliverables.
• Positive, high-energy attitude with a passion for marketing.

Pay

The salary range for this position is $75,000 – $130,000 USD annually and is eligible for an annual bonus based on individual and company performance. Actual compensation offered within the posted salary range will be based on work experience, skill level, or knowledge. Salaries are adjusted according to market in CA, NY Metro, and Seattle.

Schedule

This role offers flexibility with the option to work from home near one of Synchrony’s Hubs or come into an office. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training, and culture events. Field Sales and some Commercial team roles may have varied location requirements based on partner obligations or preferences.