AVP Credit Card Acquisitions

Job Overview

PenFed is hiring a (Hybrid) AVP Credit Card Acquisitions at our Tysons, Virginia; Eugene, Oregon; Omaha, Nebraska or San Antonio, Texas location. The incumbent of this role will be accountable for driving new credit card acquisitions across all channels, including Direct Mail, Digital, Financial and Contact Centers, and Partnerships.

Responsibilities

• Own end to end card acquisition strategy across Direct Mail, Digital, Financial and Contact Centers, and Partnership channels.
• Deliver against aggressive new card acquisition targets while maintaining disciplined economics. Establish channel specific KPIs, dashboards and performance routines.
• Drive acquisition campaigns including pre-approval, pre-screen and invitation to apply campaigns across member base and non-members in the target segments.
• Responsible for collaborating with partners to manage CPA, payback and lifetime value targets.
• Closely partner with credit policy and analytics team on segmentation, targeting and credit buy box expansion for acquisition. Continuously monitor and improve the credit declines, identify policy improvement areas and process issues.
• Partner with Decision Science team to build and improve models to effectively target new members. Partner with marketing to refine targeting, offers and channel strategies.
• Collaborate with underwriting, technology and operations to improve application flows and scalability.
• Identify growth constraints and develop corrective action plans. Drive alignment across channel leaders on growth priorities.
• Provide product performance reporting as well as industry benchmark data to executive management; be an expert with respect to the competitive landscape. Optimize acquisition funnels using data driven diagnostics and test-and-learn frameworks.
• Support the broader product management organization and provide coaching and development opportunities for team members to advance their career.
• Assist with special product strategy projects as needed.

Qualifications

• Bachelor’s Degree in business or marketing required, Master’s Degree preferred.
• Minimum of twelve (12) years’ experience in card acquisition and growth with product leadership roles at credit union, banking and/or fintech industries required.
• Minimum of five (5) years’ direct management experience and one (1) year of experience in a Director Level role required.
• Experience working with branches and contact centers distribution models required.
• Proven success in driving acquisition at scale across multiple channels.
• Strong expertise in acquisition economics, direct marketing, and funnel optimization.
• Strong analytical and financial skills coupled with execution discipline.
• Proven ability to address and persuade multiple constituencies including senior executives.
• Demonstrated ability to influence cross function teams.
• Excellent communicator across all levels within an organization providing clarity to complex concepts and solutions.
• Able to deliver initiatives from conception through completion on time, within budget, and on or beyond scope.
• Experience using A.I. tools preferred.

Supervisory Responsibility

This position will supervise employees.

Licenses and Certifications

No additional licenses or certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.

Travel

Ability to travel to various worksites and be on call may be required.

Pay Transparency

The anticipated starting salary range for this role is $121,800.00 - $300,000.00

Benefits

• You’ll have access to comprehensive health, dental, and vision plans;
• paid time off;
• family-friendly benefits like paid parental leave, care support, and fitness center access.
• Financial wellness is encouraged through features like a 401(k) match, employee loan discounts, and fully paid life and disability coverage.
• We support growth via education assistance, community involvement, and volunteer opportunities.

Purpose

Helping members achieve their dreams since 1935.

Equal Employment Opportunity

PenFed management will maintain and observe personnel policies which will not discriminate or permit harassment or retaliation against a person because of race, color, creed, age, sex, gender, gender identity, gender expression, religion, national origin, ancestry, marital status, military or veteran status or obligation, the presence of a physical and/or mental disability or medical condition, genetic information, sexual orientation, and all statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment. PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.

PenFed

Pentagon Federal Credit Union (PenFed) is one of America's largest federal credit unions, serving 2.8 million members worldwide with $29 billion in assets. PenFed offers market-leading certificates, checking and savings, credit cards, personal loans, mortgages, auto loans, and a wide range of other financial services, always with members' interests in mind. PenFed is federally insured by the NCUA and is an Equal Housing Lender.

Berkshire Hathaway HomeServices PenFed Realty, LLC

Berkshire Hathaway HomeServices PenFed Realty, LLC is a full-service real estate company ready to assist our clients with buying, selling and renting a home. The company is a wholly owned subsidiary of PenFed Credit Union and is the largest independently-owned brokerage in the Berkshire Hathaway HomeServices network, placing us in the top 1% of all real estate brokerages in the country.