AVP, Business Development - Hospice

About the Role

The Area Vice President (AVP) of Business Development is responsible for identifying and pursuing new business opportunities to drive growth and revenue for an assigned area or territory. The AVP leads a team of Community Liaisons and collaborates with the RVP of Business Development to develop and execute business development strategies, including market analysis, competitor research, and partnership development. This role supports the negotiation and closing of new business deals, manages client relationships, and ensures customer satisfaction, playing a crucial role in supporting the company's market presence and achieving its financial goals.

Responsibilities

• Implement sales and marketing strategies to grow and expand the Hospice business in the assigned area.
• Direct the implementation of sales strategy through discussions with the area business development team.
• Monitor and maintain data on the market area, including competitors and marketing strategies, and work with the RVP of Business Development to develop a comprehensive marketing plan designed to meet budgetary volume projections.
• Manage and direct the area business development team in planning in-services, presentations, and addressing issues with referral sources.
• Initiate and coordinate contract negotiations with agencies, funding sources, facilities, insurance companies, and managed care organizations.
• Support and promote the company philosophy to referral sources in the community.
• Develop and maintain a comprehensive working knowledge of the organization's markets, including key referral sources, competitors, governmental agencies, and major payer groups, and apply this knowledge to effective sales planning and positive public relations.
• Monitor current industry and marketplace changes and opportunities for competitive advantage.
• Participate and contribute to the annual budgeting process for the Hospice Division for the respective area of responsibility.
• Hold leaders (business development) and teams accountable for the achievement of monthly, quarterly, and annual budgets and business/clinical quality goals.
• Provide leadership, mentoring, coaching, and development to direct reports.
• Report on plans and achievement of business, admission, and clinical/quality goals to division leadership.
• Recruit, interview, hire, and train direct reports.
• Monitor turnover in the area of responsibility and ensure proper hiring, training, and development of newly hired staff.
• Collaborate with support departments to achieve goals.
• Routinely collaborate with payer contracting to negotiate the strongest contracts.
• Monitor metrics proactively to effect positive change before month-end.
• Collaborate with business partners and use appropriate resources to accurately forecast monthly admissions/growth.
• Note: Assigned territory and area of operation can change based on business need.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Ten years of experience in hospice and/or home health business development.
• Five years of experience leading business development professionals.
• Proven success in the development and execution of strategic marketing plans.
• Excellent presentation, public speaking, and sales skills.
• Experience in strategic planning and collaboration with executive, sales, product development, and key operational groups.
• A deep and broad professional network that aligns with the target client base is preferred.
• Demonstrated track record in building a new book of business, client relationship management, and evidence of closing and growing accounts is preferred.
• Strong analytical, communication, and negotiation skills.
• Ability to work with remote teams in multiple locations.
• Strong relationship-building skills.

About Our Line of Business

At Abode Hospice of Colorado, our primary ambition is to bring first-class care to the warmest and most serene environment possible: home. We provide the full spectrum of hospice services, thoughtfully tailored to the individual needs of patients and families. Abode Hospice of Colorado, an affiliate of Adoration Health, is grounded in a foundational commitment to providing exceptional patient care and championing our agency leadership and teams. We are proud to have experts in the healthcare industry on our team and are confident you will find purpose, meaning, and a chance to make a positive impact from day one.

For more information, please visit abodehospice.com. Follow us on Facebook and LinkedIn.

Pay

Salary Range: USD $150,000.00 - $180,000.00 per year.