AVP, Associate Creative Strategy Director

Role Summary/Purpose

Are you a hungry, curious strategist who loves connecting insights, trends, customer understanding and business goals into creative that actually matters? Goldmind, Synchrony’s full-service in-house agency, is looking for a strategic, relationship-driven creative strategist to partner closely with our Health and Wellness business and marketing teams.

Essential Responsibilities

• Build trusted relationships with marketing and business partners to understand priorities, goals and upcoming initiatives.
• Operate upstream within planning conversations to identify opportunities before projects formally enter agency workflow.
• Partner closely with Account Management, Creative, Production and Project Management teams to align solutions against business needs.
• Serve as a strategic thought partner to internal stakeholders by helping shape marketing approaches, engagement opportunities and creative solutions.

Creative And Customer Strategy

• Leverage consumer insights, data, trends, research and market intelligence to inform strategic recommendations and support creative direction.
• Provide insights and strategic thinking that guide positioning, messaging approaches, customer journeys and communications strategies across channels.
• Support creative work with clear business objectives and audience clarity.
• Partner with creative teams throughout development to maintain strategic alignment and effectiveness.
• Translate ambiguous business challenges into actionable strategic direction that informs the campaign creative approaches.

Collaboration And Strategic Leadership

• Facilitate strategic discussions, workshops and collaborative planning sessions with stakeholders and internal agency teams.
• Foster collaboration across Strategy, Account, Creative, PM and partner teams to improve alignment, clarity and execution.
• Guide teams toward solutions that balance customer needs, business goals, speed, scalability and creative excellence.
• Support a culture of curiosity, collaboration, accountability and continuous improvement.
• Perform other duties and/or special projects as assigned.

Required Qualifications

• Bachelor’s Degree or in lieu of degree, High School Diploma/GED and 8+ years’ experience in marketing, creative business or agency.
• Proven ability to build relationships and influence cross-functional stakeholders within complex organizations.
• Strong strategic thinking, presentation, storytelling and communication skills.
• Experience translating business needs and customer insights into actionable creative and marketing solutions.
• Experience working closely with account management, creative and marketing teams in fast-paced agency or in-house environments.
• Ability to navigate ambiguity, prioritize effectively and proactively identify opportunities for impact.
• Experience developing strategy for social media, digital advertising, websites, web applications and mobile apps.
• Ability and flexibility to travel for business as required.

Desired Qualifications

• Experience supporting healthcare, wellness, financial services or other highly regulated industries.
• Familiarity with customer journey development, audience segmentation and experience strategy.
• Experience facilitating workshops, stakeholder alignment sessions or strategic planning engagements.
• Strong understanding of creative development processes and integrated agency workflows.
• Experience using GenAI to support strategic thinking and creative development.
• Familiarity with Figma, FigJam, Adobe Workfront, or similar collaboration tools.
• Portfolio and/or case studies demonstrating strategic thinking and business impact preferred.