Audience Engagement Manager, LiveNOW from FOX

Fox Television Stations owns and operates 29 full-power broadcast television stations in the U.S., including stations in 14 of the top 15 largest designated market areas (DMAs) and duopolies in 11 DMAs. The portfolio includes 18 FOX Network affiliates that collectively produce approximately 1,200 hours of local news weekly.

About the role

LiveNOW from FOX is seeking an Audience Engagement Manager to define how live, breaking news reaches and resonates with audiences across YouTube, TikTok, Instagram, Facebook, Threads, X, and emerging platforms. You will drive distribution strategy, focusing on growing reach, deepening engagement, and unlocking new audiences through platform-native storytelling. As a key partner to the editorial team, you will bring news judgment, content presentation expertise, and data-driven insights to shape LiveNOW’s presence on all social platforms.

Responsibilities

• Own and evolve LiveNOW’s presence across YouTube, TikTok, Instagram, Facebook, Threads, X, and emerging platforms, ensuring purposeful and impactful engagement.
• Shape LiveNOW’s strategy in vertical video ecosystems (TikTok, Reels, Shorts).
• Drive YouTube strategy across live streams, long-form video, and Shorts, guiding the content team on packaging, programming, and presentation (titles, thumbnails, descriptions, and live decisions).
• Act as a trusted editorial voice in presenting breaking news across platforms, balancing platform performance with journalistic integrity.
• Provide clear guardrails on tone, framing, and platform-appropriate storytelling.
• Lead the packaging and distribution of live breaking news in real time, partnering with editorial leaders to make fast, informed decisions during major news events.
• Build efficient, repeatable workflows to streamline social and YouTube content execution for producers and hosts.
• Serve as a motivating partner to hosts and producers, delivering actionable recommendations backed by performance data.
• Equip the team with playbooks, best practices, and ongoing feedback to drive results.
• Analyze performance across platforms, translating data into clear, actionable insights and scaling successful strategies.
• Keep the team informed with updated performance data and progress toward KPI goals.

Requirements

• Experience leading successful digital audience growth strategies, including social media and YouTube, with an emphasis on news content (live experience is a plus).
• Strong understanding of editorial decision-making and platform performance.
• Deep knowledge of YouTube (live, VOD, and Shorts) and social platforms including TikTok, Instagram, Facebook, X, and Threads.
• Proven ability to create or guide compelling, platform-native content, especially in live and vertical formats.
• Ability to build trust quickly and influence teams without direct authority.
• Strong communication skills, delivering clear, concise, and data-backed guidance.
• Experience building workflows, playbooks, or systems that scale across a team.
• Data-driven mindset with sharp editorial instincts.
• Curiosity for emerging platforms, news formats, and audience behaviors.

Benefits

• Medical, dental, and vision insurance.
• 401(k) plan.
• Paid time off.
• Additional benefits in accordance with applicable plan documents (Union-represented employees: benefits per collective bargaining agreement).

Pay

The pay range for this role is $80,000–$90,000 annually, with the final offer dependent on education, skills, experience, and location.