Audience Editor, NYT Wirecutter

Responsibilities

• Drive the voice and editorial quality of Wirecutter Store-related messaging across channels: Write and line-edit copy for newsletters, lifecycle flows, push, SMS, on-site promos, and Wirecutter Store entry points with deep editorial rigor and collaboration across partner teams.
• Support the editorial quality of product detail pages (PDPs) on the Wirecutter Store: Create messaging frameworks for major Store moments (launches, tentpoles, seasonal pushes) so readers understand what the Store is and why they should trust it.
• Partner with marketing to ensure users are engaged at every touchpoint in the lifecycle, from acquisition campaigns to transactional emails and targeted promos.
• Create and maintain a Store messaging style guide that aligns with Wirecutter's voice and company-wide Store goals, including guidelines for CTAs, subject lines, and promotional framing.
• Contribute to overall Wirecutter newsletters and programming responsibilities — especially during major moments where it connects to the Store (i.e. gifting season; deal events).
• Work closely with product and data to understand how we are engaging readers across surfaces, and design editorial experiments to better reach and engage with them based on behaviors — particularly in inboxes.
• Continuously test and optimize messaging (subject lines, CTAs, timing, sequencing) to improve engagement while staying rooted in our standards and reporting.
• Maintain a unified Store messaging and promo calendar that's integrated with Wirecutter's broader editorial, promotional, and major deal events strategy, rather than running on a separate track.
• Work closely with edit leadership and in collaboration with cross-functional teams like marketing and product to design reader journeys that connect journalism to the Store to follow-ups in a way that feels personal, useful, and closely connected to overall editorial reader journeys.
• Perform related work as assigned.

Qualifications

• 5+ years in a newsroom, audience, or editorial marketing role with substantial experience in writing, editing, or programming for digital audiences.
• Demonstrated experience with email newsletters, lifecycle or CRM programs, or other audience-led messaging channels; familiarity with ecommerce or product-focused journalism.
• Excellent editorial judgment, line-editing skills, and a strong sense of how to translate rigorous reporting into clear, compelling, and trustworthy copy.
• Prowess in using analytics, A/B testing, and audience insights to inform messaging decisions and iterate on subject lines, CTAs, timing, and personalization.