Audience Development & Strategy Editor (Digital)

DDM Group has an immediate opening for a Audience Development & Strategy Editor to lead growth strategies across our three digital properties: AtlantaBlackStar.com, Finurah.com, and TheShadowLeague.com. This role sits at the intersection of organic audience growth, content distribution, and strategic partnerships. The ideal candidate is a creative thinker who finds unconventional pathways to expand reach, drive discovery, and cultivate loyalty among our audience at scale. Core Responsibilities Distribution & Partnerships Identify, develop, and manage syndication and distribution partnerships with platforms, publishers, and media organizations that extend DDM's reachCultivate relationships with emerging and established platforms to secure distribution opportunities across newsletters, video, and editorial contentEvaluate and negotiate partnerships that drive audience acquisition and brand visibility across DDM's portfolioMonitor the competitive landscape and identify where DDM has distribution gaps or untapped opportunities Audience & Newsletter Growth Own and drive subscriber acquisition strategy across the newsletter, Substack, and emerging owned channelsLead newsletter audience growth including funnel development, engagement optimization, and monetization in collaboration with ad salesDevelop audience segmentation strategies that deepen loyalty, increase return visits, and move casual readers toward habitual engagement across all three properties Social & Community Engagement Develop and execute platform-specific strategies across Instagram, YouTube, Facebook, TikTok, Reddit, Threads, and emerging platformsBuild community on each platform - not just distribute contentUse data and performance analytics to identify content opportunities, optimize organic reach, and inform editorial strategyOversee content distribution and posting cadence across all platforms in collaboration with editorial and video teams Reporting & Operations Manage budget for platform tools and operational needs in collaboration with the VPTrack and report on performance metrics across distribution, social, and newsletter channelsCollaborate with sales, editorial, and external agency partners on audience goals tied to sponsorship and direct deal commitments