Audience Development Manager, BI Live

Audience Development Manager

About the role

The Audience Development Manager will own the audience recruitment processes across platforms and will be responsible for all invite-only, apply to attend and general registration processes, delivering audiences that align with client and department goals.

Responsibilities

• Create and execute integrated marketing campaigns across digital, social, email, and paid media channels to optimize audience engagement and conversion.
• Manage event marketing plans including but not limited to ticketing strategies, and audience experience.
• Manage the marketing tech stack and infrastructure for event registration, email communications, and landing pages in coordination with relevant internal teams.
• Track and analyze key performance indicators (KPIs) to measure marketing effectiveness and optimize campaigns.
• Provide post-event reports with audience insights, engagement metrics, and marketing ROI analysis.

Requirements

• 5+ years of experience in marketing, audience development, or related fields, with a strong focus on live events, digital media, or branded experiences.
• Strong analytical skills with experience using marketing performance tools (Google Analytics, Facebook Business Manager, CRM systems, etc.).
• Experience in audience segmentation, data-driven decision-making, and audience growth strategies.
• Experience with community engagement and management a plus.
• Background in event marketing, ticketing strategies, and enhancing audience experiences for live and virtual events.
• Excellent project management and communication skills, with a proven ability to work cross-functionally.
• Creative and strategic mindset, with the ability to craft compelling brand narratives and marketing messages.
• Passion for journalism, media, and live experiences that drive meaningful audience engagement.

Qualifications

• Passionate about journalism, media, and live experiences that drive meaningful audience engagement.

Skills

• Strong analytical skills with experience using marketing performance tools (Google Analytics, Facebook Business Manager, CRM systems, etc.).
• Experience in audience segmentation, data-driven decision-making, and audience growth strategies.
• Experience with community engagement and management a plus.
• Background in event marketing, ticketing strategies, and enhancing audience experiences for live and virtual events.
• Excellent project management and communication skills, with a proven ability to work cross-functionally.
• Creative and strategic mindset, with the ability to craft compelling brand narratives and marketing messages.

Benefits

• Base salary: $90,000 - $100,000 (dependent on skills, experience, and competencies)
• Additional bonus
• Flexible PTO, 10 company holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more

Pay

Base salary: $90,000 - $100,000 (dependent on skills, experience, and competencies)

Schedule

This position is based in our New York City HQ with an in-office presence of at least 2 days per week.

Qualifications

• Passionate about journalism, media, and live experiences that drive meaningful audience engagement.

Skills

• Strong analytical skills with experience using marketing performance tools (Google Analytics, Facebook Business Manager, CRM systems, etc.).
• Experience in audience segmentation, data-driven decision-making, and audience growth strategies.
• Experience with community engagement and management a plus.
• Background in event marketing, ticketing strategies, and enhancing audience experiences for live and virtual events.
• Excellent project management and communication skills, with a proven ability to work cross-functionally.
• Creative and strategic mindset, with the ability to craft compelling brand narratives and marketing messages.

Benefits

• Base salary: $90,000 - $100,000 (dependent on skills, experience, and competencies)
• Additional bonus
• Flexible PTO, 10 company holidays, and 16 weeks of parental leave
• Comprehensive medical, dental, and vision insurance plans
• Matched and vested 401k plan
• Access to resources for financial planning guidance, family planning services, mental health reach out and Employee Assistance Programs (EAP)
• Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more