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Jobs · Marketing · North Carolina

[모집 마감] 마케팅 및 운영

DataCurry · Greensboro, North Carolina, United States · 2 wk ago
MarketingFull-time

HeartCount is seeking a proactive individual to lead marketing and operations for our AI data analytics tool, HEARTCOUNT. You will drive growth by raising awareness through content, optimizing the user experience across the entire lifecycle, and playing a key role in product-led growth. If you're passionate about content marketing, SEO, and SaaS product growth, we'd love to hear from you!

About HEARTCOUNT

HEARTCOUNT is an AI-powered data analytics tool that empowers business professionals to discover insights and make data-driven decisions without relying on analytics experts. We currently serve markets in Korea and Japan.

About the PLG Team

The Product-Led Growth (PLG) team is responsible for expanding HeartCount’s user base by ensuring the product’s value is visible and accessible. We manage the entire customer journey—from initial awareness to onboarding and beyond—to create a product that "sells itself." Join us in enhancing product value, improving customer onboarding, and driving growth.

Responsibilities

  • Content Marketing
    • Publish weekly content on the HeartCount community.
    • Produce and distribute a monthly newsletter.
    • Host monthly webinars on data analytics and HeartCount-related topics.
    • Monitor and improve the SEO performance of the HeartCount community.
    • Manage social media channels, including Facebook, LinkedIn, YouTube, and Inflearn.
    • Plan and execute advertising campaigns for product launches, events, and promotions.
  • Product Operations
    • Manage and operate the product homepage.
    • Define and optimize the user lifecycle, from sign-up to payment conversion, by analyzing and improving stage-specific metrics.
    • Evaluate and enhance in-service onboarding experiences and UX improvements.
    • Design and execute educational programs and content for user onboarding.
    • Plan and conduct regular user interviews, sharing insights with the team.
    • Manage and improve the HeartCount user guide pages.
    • Engage with potential and existing users via the user community (Slack) to address inquiries.

Requirements

  • Understanding of HeartCount’s purpose and the mission of the HeartCount team.
  • Ability to proactively propose strategies for improving key metrics.
  • Leadership in content creation (writing and sourcing) and user onboarding to enhance the user journey.
  • Ability to facilitate balanced communication between customers and the HeartCount team.

Preferred Qualifications

  • Experience using HEARTCOUNT.
  • Marketing experience in a tech company.
  • Experience working at a B2B SaaS company (subscription-based business model).
  • Proficiency in English or Japanese communication.

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