Associate Web Specialist

Responsibilities

• Aid in coordinating web content publishing and updates across geos and divisions, maintaining corporate standards.
• Ensure links and navigation paths are correct and consistent with geo-localization requirements.
• Support teams in understanding basic web metrics and content performance.
• Follow established processes and escalate issues when necessary.
• Identify when content or processes do not meet quality standards and communicate updates and changes to relevant teams.
• Be an active learner to progress skillsets through projects and cross-collaboration.
• Identify and flag basic CMS bugs or visitor UX friction points to the broader team.
• Support execution of web campaigns including landing pages, conversion journeys, and product updates.
• Perform final quality checks before go-live, ensuring content accuracy, linking, geo alignment, and SEO standards are met.
• Apply SEO, GEO, and AEO best practices to content updates and page builds ensuring they are optimized and LLM ready.
• Support optimization of landing pages with guidance from senior team members.
• Contribute to creation and maintenance of documentation, checklists, and best practices.
• Develop an understanding of how users enter, navigate, and convert across the site.

Qualifications

• Up to 3 years of relevant experience in web production or digital marketing.
• Experience working with growth websites of various sizes and geo-locales.
• Basic understanding of SEO, GEO, and AEO principles.
• Strong attention to detail and eagerness to learn.
• Basic experience or exposure to SEO and digital marketing campaign execution.
• Understanding how websites support lead generation and conversion is a plus.

Skills

• Can learn quickly and communicate effectively in a fast-paced environment.
• Can multi-task projects to keep productivity flowing.
• Understands stakeholder needs and is a go-between with the developers.
• Has basic data understanding and can learn quickly.
• Is not afraid to jump into new projects and learn new tools and techniques.
• Has an eye for design and what looks good on web.

Behaviors

• Positive, self-starter.
• Highly organized with strong attention to detail.
• Flexible, with strong business sense.
• Can execute on several tasks simultaneously.