Associate Vice President, Sales Enablement (Remote)

About the role

We are seeking an AVP, Sales Enablement to lead the global sales enablement strategy, ensuring the sales organization is equipped with the capabilities, tools, and frameworks required to drive revenue performance, product adoption, and execution excellence across all segments and regions.

Responsibilities

• Define and lead the global sales enablement strategy aligned to revenue generation priorities, go-to-market initiatives, and business growth objectives.
• Oversee product and solution enablement across Geotab’s portfolio, ensuring consistent positioning, messaging, and execution across all product areas.
• Establish and oversee a structured, global go-to-market readiness model to ensure Sales is fully prepared ahead of product launches.
• Oversee the development and governance of sales enablement programs including onboarding, product enablement, sales skills, and certification frameworks.
• Partner with Revenue Operations to drive adoption of sales processes, systems, and tools including CRM and AI capabilities.
• Establish and evolve the sales enablement operating model, including intake, prioritization, and roadmap management.
• Define and implement a measurement framework that links enablement activities to business outcomes including pipeline, win rate, and deal velocity.
• Partner closely with Sales Leadership to align enablement priorities to field needs and performance objectives.
• Drive the integration of AI into sales enablement to support personalized learning, content discovery, and in-workflow guidance.

Requirements

8 - 10 years of experience in sales enablement, sales operations, or go-to-market strategy, with a proven track record of leading global enablement functions and driving measurable business impact.

5 - 8 years of supervisory experience with a proven ability to lead large, cross-functional teams and operate effectively at a senior leadership level.

Experience in B2B technology, SaaS, IoT, or similar industries is strongly preferred.

Expertise in Global Strategy & GTM: Experience defining and executing global strategies aligned to business goals, with a deep understanding of revenue operations and driving enablement across complex product portfolios.

Solution Selling Mastery: Strong understanding of value-based selling and customer lifecycle enablement, specifically enabling cross-sell, attach, and expansion motions across a product portfolio.

Data-Driven Leadership: Strong ability to define metrics, interpret complex data, and build measurement frameworks that link enablement activities directly to business outcomes and executive-level reporting.

Tech Proficiency: Familiarity with sales technology stacks (CRM, enablement platforms) and an understanding of how to leverage AI to improve enablement delivery, personalization, and performance.

Strategic Execution: Ability to translate high-level strategy into scalable operating models and execution frameworks, backed by strong problem-solving and decision-making capabilities in complex environments.

Stakeholder Influence: Proven ability to influence senior stakeholders across Product, Sales, Marketing, and Operations through strong executive communication and alignment skills.

Professional Certifications: Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) or enablement/AI-related certifications are considered an asset.