Associate Vice President Creative Studio

About the role

Join Us in Elevating Brand Storytelling At Advocate Health, we're committed to helping people live well by delivering exceptional care with compassion, innovation, and expertise. We're seeking an experienced Associate Vice President, Creative Studio to lead enterprise creative strategy and help shape how our brand connects with consumers, patients, teammates, and communities.

Responsibilities

• Develop and articulate a comprehensive creative strategy aligned with organizational goals, marketing priorities, and brand strategy.
• Define and communicate the brand’s unique value proposition, positioning, and differentiation to target audiences.
• Evaluate, implement, and optimize AI-powered tools for design, content creation, image/video editing, and project management.
• Develop, direct, and produce creative assets from strategy and concept through completion across print, digital, social, video, audio, experiential, and emerging platforms.
• Manage highly visible and complex creative projects that impact the business and span multiple teams, platforms, or stakeholder groups.
• Forecast resource needs, drive project schedules, prioritize work, and communicate trade-offs when timelines or deliverables are at risk.
• Review creative output from internal partners, agencies, production companies, and vendors to ensure high standards of creativity, innovation, quality, and brand association.
• Supervise and develop the content team, ensuring alignment with brand strategy, messaging, and business objectives.
• Manage content workflows, set clear expectations, monitor performance metrics, and provide constructive feedback to support professional growth.
• Leverage AI-assisted writing and editing tools to scale content creation, including briefs, scripts, social copy, and other creative materials.
• Select, coach, develop, and inspire teams by setting objectives aligned with organizational strategy.
• Manage talent through performance management, succession planning, development, recognition, feedback, and continuous performance improvement.
• Develop and/or recommend operating and capital budgets and control expenditures within approved budget objectives.
• Understand and adhere to the organization’s Code of Ethical Conduct and ensure supervised team members comply with applicable policies, regulations, and laws.

Requirements

• Bachelor’s degree in marketing, communications, design, or related field.
• Minimum of 10 years of experience in creative services, an in-house agency, or advertising agency.
• At least 5 years of experience leading large teams, budgets, and comprehensive creative strategies.
• Proven ability to guide, mentor, and inspire diverse, multidisciplinary creative teams.
• Demonstrated ability to foster a collaborative, inclusive, innovative, and high-performing team culture.
• Exceptional interpersonal influence skills with the ability to build relationships and collaborate across departments and with external partners.
• Strong storytelling and persuasion abilities, with the ability to convey complex ideas and compelling narratives to stakeholders at all levels.
• Robust strategic thinking and problem-solving skills, with strong attention to detail and the conceptual ability to develop impactful campaigns.
• Deep curiosity and expertise in digital trends, social platforms, innovation, emerging technologies, and their application to creative decisions.
• Superior project management skills, with a track record of managing multiple projects and resources, both internal and agency, simultaneously.
• Proven success executing projects across all media formats and driving change across people, processes, and technology.

Preferred Experience

• Leading creative strategy within a large, complex, matrixed organization.
• Experience building or evolving an in-house creative studio or creative services function.
• Healthcare, consumer brand, agency, or enterprise marketing experience.
• Experience implementing AI or Generative AI tools into creative workflows.
• Strong executive presence with the ability to serve as a strategic thought partner to senior leaders.