Associate UX Strategist

About the role

AZDS Interactive Group is a leading digital agency for the luxury hospitality industry, providing innovative marketing and technology solutions to top-tier luxury travel brands. Our mission is to enhance the branded guest experience and drive measurable conversion increases in room nights and revenue. We are known for our cutting-edge digital expertise and our forward-thinking, entrepreneurial culture.

Responsibilities

• Lead content discovery sessions with client stakeholders to identify content needs, business goals, and user requirements.
• Document and communicate content strategy decisions, ensuring alignment across teams and accurate reflection in all deliverables.
• Create outlines, wireframes, or other lightweight artifacts that capture page-level content needs and functional requirements.
• Collaborate with cross-functional teams to define and document content types, taxonomies, and sitemap structures that support scalable, user-centered experiences and CMS implementation.
• Conduct content audits, track gaps, and organize assets to ensure content is structured, consistent, and ready for implementation.
• Guide clients through content preparation and organization using proven, repeatable processes to plan for content needs and support the production of new content that aligns with the updated design strategy.
• Own the end-to-end content entry process, including coordinating team members, tracking progress, and ensuring content is entered accurately and aligns with CMS structures and design intent.
• Support CMS quality efforts by validating field structures and authoring guidelines against content requirements.
• Provide clients with training and documentation to confidently manage their platforms post-launch, while gathering feedback to inform continuous improvements.

Qualifications

• Minimum 2 years in digital content operations (CMS management, content workflows, UX/design support, or content migrations).
• Demonstrated experience facilitating client workshops to gather requirements and align stakeholders.
• Agency experience preferred, including managing multiple projects concurrently.
• Hands-on experience managing content in a CMS (ideally CMS-agnostic; WordPress, AEM, or similar).
• Proven experience communicating directly with clients and stakeholders.
• Familiarity with UX design, development, and digital project workflows; comfortable collaborating across disciplines.
• Experience defining information architecture deliverables (content types, taxonomies, sitemaps).
• Experience auditing, organizing, migrating, or performing quality assurance on content.
• Experience creating supporting artifacts such as wireframes, content outlines, or documentation to guide content implementation.
• Experience or interest in leveraging AI tools or automation to streamline content workflows, improve efficiency, and support content planning/implementation.