Associate Territory Manager

About the Role

The Associate Territory Manager (ATM) is a field-based, quota-bearing commercial role supporting territory execution while developing the skills required to progress into a full Territory Manager position. This role focuses on hands-on clinical engagement, product education, and day-to-day account support across Labor & Delivery, OB/GYN, and NICU environments.

• Support a defined geography under Regional Sales Direction by executing day-to-day territory activities, including account coverage, follow-ups, product demonstrations, and in-servicing within hospital-based Maternal Child Health (MCH) settings.
• Deliver approved product education alongside Territory Managers and Clinical Educators, support early case coverage and evaluations, reinforce IFU-aligned use, and assist with product pilots, conversions, and launches.
• Contribute directly to utilization growth and account expansion across Laborie’s MCH portfolio by increasing clinical confidence, responsiveness, and consistency in the field.
• Achieve or exceed assigned quota or activity-based performance objectives while building foundational competencies in hospital selling dynamics, clinical value messaging, competitive awareness, and basic value analysis workflows.
• Demonstrate professionalism and discipline in a regulated medical device environment by managing territory logistics and travel efficiently, adhering to compliance and quality requirements, maintaining accurate CRM documentation, and preparing consistently for advancement into a Territory Manager role.

Requirements

• Bachelor’s degree required (Business, Life Sciences, Nursing, or related field preferred).
• 1+ years’ experience in medical device sales, B2B healthcare sales, or exposure to hospital-based or procedural sales environments.
• Foundational understanding of hospital value analysis processes, contracting workflows, and reimbursement dynamics.
• Strong interest in medical device sales or women’s health, high coachability and learning agility, comfort operating in clinical environments.
• Willingness to travel extensively (up to 80% of the time) as part of a defined pipeline to Territory Manager readiness.
• Experience supporting accounts within IDN or GPO-aligned systems.
• Proficiency with CRM platforms and Microsoft Office tools.

Preferred Qualifications

• Experience supporting elements of new product launches and high-growth or entrepreneurial environments.
• 1+ years’ experience in women’s health, maternal health, OB/GYN, or neonatal medical devices.

Benefits

• Paid time off and paid volunteer time.
• Medical, Dental, Vision, and Flexible Spending Account.
• Health Savings Account with company-funded contributions.
• 401k Retirement Plan with company match.
• Parental Leave and Adoption Services.
• Health and Wellness Programs and Events.

Awarded 2024 Cigna Healthy Workforce Designation Gold Level.