Associate Social Strategy & Performance Director

Job Overview

We are seeking an Associate Social Strategy & Performance Director to lead the systems, strategy and performance engine behind our social work. Seated in Colle McVoy’s Earned and Influence practice, this role is responsible for defining how brands show up across platforms and ensuring social execution is planned, delivered and measured effectively.

Responsibilities

• Lead development of social and channel strategies and playbooks that define the role of each platform within the broader marketing ecosystem on behalf of three to four brands
• Translate brand and business objectives into clear social approaches, content frameworks and engagement strategies
• Partner with brand strategy and content leads to shape overall social direction and priorities
• Maintain a strong point of view on how platforms are evolving and ensure brands are leveraging new features, formats and capabilities
• Lead development of editorial calendars and content programming across platforms
• Ensure the right balance of campaign, evergreen and reactive content
• Bring structure and consistency to how social content is planned and delivered
• Oversee publishing workflows and platform execution across accounts
• Ensure content is properly formatted, scheduled and delivered across channels
• Maintain platform hygiene and ensure best practices are followed
• Oversee community management across brands, ensuring consistent voice, responsiveness and engagement quality
• Establish and manage escalation protocols for customer service or sensitive issues
• Identify opportunities to strengthen engagement and community presence
• Oversee social listening to monitor brand mentions, sentiment and cultural conversations
• Surface insights, risks and opportunities to inform content and strategy
• Ensure listening is actively informing decision-making across teams
• Lead development of reporting frameworks across weekly, monthly, quarterly and annual reporting
• Oversee the creation, maintenance and optimization of performance dashboards
• Ensure performance data is captured, organized and accessible across teams
• Translate data into clear insights, recommendations and optimizations
• Ensure performance learnings are shared and applied across teams
• Develop and communicate proactive and reactive POVs to clients on platform changes, trends and performance opportunities
• Translate emerging platform shifts and cultural moments into actionable recommendations for brands
• Help elevate the agency’s voice and credibility in social through strong, informed perspectives
• Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence
• Manage and mentor social media managers, ensuring strong execution across channels
• Provide direction, feedback and support to improve day-to-day operations and output
• Establish clear processes and workflows to improve efficiency and consistency
• Drive standardization of best practices, tools and platform approaches across the agency

Qualifications

• Comfort working in fast-paced, evolving environments
• Bachelor’s degree in Marketing, Communications or related field (or equivalent experience)
• 6–10+ years of experience in social, content or creative roles, preferably within an agency environment
• Experience leading social content development across multiple brands or campaigns
• Experience managing or mentoring creative or creator teams

About Colle McVoy

Colle McVoy is a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and people. For more than 90 years, we've evolved alongside the brands and people we serve. We believe the strongest ideas begin with a deep understanding of people, creating work that builds brands, influences decisions and moves culture. Recognized as an Adweek Agency of the Year, Ad Age A-List Standout Agency and a Fast Company Most Innovative Company, we partner with iconic brands including 3M, Dairy Queen, McCormick & Company, Perdue Farms, Revlon, Target, U.S. Bank and more. Our connected capabilities bring together strategy, creative, design, experiential, social, content, media and earned creative/PR. As part of DonerColle Partners, a strategic alliance with Doner, we extend those capabilities through expanded production, AI-powered innovation and integrated expertise to help brands win between the coasts. For more information, visit collemcvoy.com and donercolle.com, or follow us on LinkedIn and Instagram. We are an Equal Opportunity Employer.