(Associate) Social Strategy Director

About the role

We are seeking an (Associate) Social Strategy Director to lead the evolution of social thinking across our diverse portfolio of clients. Seated in Colle McVoy’s specialty Earned and Influence practice, this client-facing role operates at the intersection of strategic and creative excellence, serving as a key bridge between account, creative, media, brand strategy and analytics.

Responsibilities

• Lead the development of insight-driven, culturally relevant social strategies across platforms for brand campaigns, product launches and always-on ecosystems
• Translate brand positioning and business objectives into clear channel roles, content pillars and engagement frameworks
• Define organic and paid approaches that work together to drive both brand building and performance
• Build tactical social plans and manage editorial calendars to support campaigns, activations and other brand priorities
• Stay ahead of emerging platforms, technologies, and cultural trends, bringing fresh, forward-thinking recommendations to clients
• Serve as the agency’s social expert and trusted advisor in client conversations
• Partner closely with paid and organic creative teams to shape and strengthen ideas from brief through execution
• Write sharp, actionable briefs that inspire platform-native, culturally fluent creative
• Actively contribute to brainstorming and concept development, refining work before it reaches clients
• Ensure all ideas are grounded in audience behavior, platform best practices, and cultural insight
• Serve as a creative sounding board and strategic filter to elevate the quality of social output
• Establish KPIs, measurement plans and success criteria tied to business outcomes
• Guide reporting frameworks